In response to the weekly Discussions and Assignments, sent me, John Wussow, a Memo. The word Memo (It mean memorandum) in large type at the top. Then include a heading. Use the format below as a guide. Memo To: John Wussow From: (Your name) Date: May 23, 2016 Subject: Specific subject of the document, not just name of the company or product Summary Xxxxx xxxxx xxx xxxx etc. (Summarize the key points of the document) Subhead title of the first section. Xxxxxx xxxxxx xxxx etc. Subhead title of the second section. Xxxx xxxxx xxx xxxx etc. Help your reader (business manager) by incorporating subheads to highlight key sections of a document. In a business document, avoid “I think,” just state the material. The readers know the document is your thinking. Also, avoid the use of pronouns – I, we, our, etc. LENGTH OF DOCUMENT In business, when your boss gives you an assignment, he/she will give you general directions as to its content and sometimes length. However, it will be you job to determine what to include and exclude from the document and its length. For our Assignments, you do not have to adhere to the two page rule; it can be longer or shorter. Also, business document generally are not written in academic style with academic foot noting. If you believe a reference to information should be included in your Memo, it is suggested that it be placed directly after the information or data, not at the end of the document. This works best for management. It’s your call. Remember, when you develop a business document, think of your reader – manager or boss. Assume that person is very busy, short of time to read, tired, and your paper is 17th in the to-do pile. Will you get effective readership and a positive response? A business document may be long, but if well-organized with a readable format (heading, subheads, color type element, short paragraphs, and tight writing) will be effective.

 

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For this last segment to your project, you will develop a leadership action plan, you will:

• Describe the activities you will undertake over each of the following: next month, quarter, one year, and three years to improve and maximize your role as a leader.
• If you are currently in a formal leadership position, what will you do to get better at it?
• If you are currently in a formal non-leadership position, how will you seek opportunities to lead?
• In what ways will you ensure that your leadership decisions are objective and reflect the just treatment of others?
• As a leader, how will you promote teamwork and motivate your employees to actively contribute to projects and offer suggestions for solving problems?

Your submitted assignment should be 3-4 pages and include correct spelling, punctuation, and grammar. Be sure to cite your sources per APA formatting.

 

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A Project to Fail

• The world of marketing is multifaceted and offers unending challenges that require creative thinking to make a difference. For this weeks assignment I offer the challenge for you to look around your city/neighborhood for a product or business that has failed in the marketplace. What happened to cause this business or product to fail? This assignment is meant to get you thinking outside the box, and to have fun and be creative. There is no right or wrong answer. Building a better mousetrap won’t guarantee success, and this assignment drives this message home.

• Through this assignment you will learn that failure is a valuable learning tool and that many great ideas are born from the experience of failure are well on the road to success. Through this assignment you will be able to showcase the knowledge you gained from this weeks reading and lecture on the first element of the marketing mix, “Product”, and if you choose you can use the product life cycle to assist you in explaining how the business/product failed. 

Option 1 – Get Creative

Design and format a 10 – 15 slide Microsoft PowerPoint presentation. The requirements below must be met for your presentation to be accepted and graded:

• Design and format each slide for a presentation, see example below.
• The notes sections must total a minimum of 250 words for the entire presentation.  Use these sections to explain and support information provided on your slides.
• Include a cover slide and reference slide (these slides do not count toward the 10 – 15 slide requirement).
• At least 80% of your presentation must be original content/writing.
• No more than 20% of your content/information may come from references.
• Use at least two references from outside the course material, preferably from EBSCOhost.  Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.
• Identify sources on slides that contain reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) and list them on a reference slide.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be from sources like scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc.  Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable. 

A detailed explanation of how to cite a source using APA can be found here (link).  

Download a PowerPoint examplehere

Option 2 – Traditional Paper

The requirements below must be met for your paper to be accepted and graded:  

• Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.
• Attempt APA style, see example below.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 60% of your paper must be original content/writing.
• No more than 40% of your content/information may come from references.
• Use at least two references from outside the course material, preferably from EBSCOhost.  Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.
• Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc.  Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable. 

A detailed explanation of how to cite a source using APA can be found here (link).  

Download an examplehere

Suggestive Links for products that have failed:

• http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time/#!fullscreen&slide=982924
• http://www.foxnews.com/leisure/2012/05/20/failed-products-major-brands/
• http://www.growthink.com/content/10-famous-product-failures-and-advertisements-did-not-sell-them
• http://time.com/13549/the-10-worst-product-fails-of-all-time/

 

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Chapter 4 examined the use and interpretation of correlations. These are quoted quite regularly in the media as evidence of one thing or another. Write a 1-2 page paper (use APA formatting) describing the method of correlation. Differentiate between a positive and negative correlation. Review psychological research using EBSCO and summarize how genetic, environmental, and social factors have been correlated to psychopathology. 

Be sure to put your answer in your words and do not directly cut and paste from other websites.

 

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Discussions are fundamental to shared learning, so please be sure to participate early and often!

After you have completed the Reading, and without reviewing your classmates’ responses, post your initial response to the following Discussion. Your post should be at least 200–300 words in length and should extend the discussion of the group supported by your course materials and/or other appropriate resources.

After you have submitted your initial post, take time to review your classmates’ responses and to respond specifically and substantially to at least two of them. Refer to the Discussion Rubric in your Syllabus for specific grading explanation.

 

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