Hospitality-Marketing-Week-5-Individual-Project-help
Deliverable length: 1 page
Course Objective(s):
- Contrast different pricing strategies.
Assignment
Locate a hotel Web site that allows you to search for different pricing structures. Complete the following:
- Conduct a search for the different pricing options that are available. The following are examples; however, not all hotels will have all options:
- Military
- AAA
- Senior
- Standard
- Explain the following:
- Why do hotels offer different pricing structures?
- What is the process that a hotel will go through to choose the exact dollar amount for each of the different market segments?
- Do you feel that it is wise to have different pricing strategies? Why or why not?
Please submit your assignment.
You will be graded on the following:
Grading Criteria |
|
Adhere to deliverable length, proper grammar, and APA format. |
10% |
Search for segmented pricing. |
50% |
Explain why hotels use segmented pricing. |
40% |