PART 1

Marketing Plan

Due Saturday, August 16, 2014.

Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product.

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 5 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5– Personal Selling & Global Markets (Module 5).

Section 5 – Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA 2)

• Promotion Mix
  • Advertising
  • Personal Selling
  • Sales Promotion
  • Direct Marketing
  • Public Relations
• Brand Management
  • Branding Strategies
  • Emotional Branding
  • Brand Extension
• Global Markets
  • Opportunities & Challenges

Executive Summary

• Marketing Implementation & Evaluation
• Careers in Marketing

You will create a complete Marketing Plan by the end of the course. You will write the Fifth and last section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5 – The Promotion Mix/ Personal Selling & Global Markets (Module 5).

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

After completing Section 5, assemble and submit all of the sections into a single comprehensive Marketing Plan document. Include a Title Page, Executive Summary, Table of Contents, and Appendix. Your Executive Summary should be compelling as you sum up the marketing elements that are the keys to the successful execution of this plan.

PART 2
Careers in Marketing

• List the sections of the marketing plan.
• Identify possible careers associated for each section.
• Select two of those career choices and discuss the skills required to secure these two positions.
• Determine what steps you can take to develop those skills.

Be sure to provide supporting evidence for your statements. Remember to reference your sources of information.

Write your Careers in Marketing response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

The first step in the research process is selecting a topic that is both interesting and manageable. For this discussion, complete the following:

 

• Review the Final Research Paper instructions in Week Five, and identify three potential research topics.
• Describe methods that may be helpful in identifying and narrowing your research paper topic.
• Examine two scholarly sources that may prove valuable as you seek to defend your claims.
• Address why scholarly sources should be used to support your writing on the selected topic.

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Final paper for review purposes

Research the responsibility of a critical thinker in a contemporary society. You may choose any topic that deals with a contemporary social concern. Examine the principles of critical thought in relation to the chosen societal concern, and consider the importance of ethics, moral reasoning, a research-based process to search for truth, and the advantages of information technology in gathering data.

Potential social concerns include, but are not limited to health (e.g., obesity, smoking, or underage drinking), poverty (e.g., homelessness, basic needs, or transportation issues), family relations and dynamics (e.g., teen violence, physical abuse, depression, or suicide), social media (e.g., privacy), immigration (e.g., illegal), and education (e.g., plagiarism and/or cheating).

Your Final Research Paper should:

1. Include a literature review of three scholarly sources based on the selected contemporary issue. Analyze the validity of the author’s arguments and/or biases.
2. Explain how academic knowledge impacts the social elements and institutions of both local and global communities.
3. Assess how the principles of active citizenship could impact the contemporary issue during the next five to ten years.
4. Include at least one reference to a multimedia component (i.e., podcast, interactive website, blog, or video) and evaluate the relevance of this piece in relationship to academic knowledge and the selected issue.

The paper must be 12 to 14 pages in length (excluding the title and reference pages) and formatted according to APA style. You must use at least 12 scholarly sources, six of which can be found in the Ashford Online Library.  Cite your sources within the text of your paper and on the reference page. For information regarding APA, including samples and tutorials, visit the Ashford Writing Center within the Learning Resources tab on the left navigation toolbar.

 

 

 

 

 

 

 

 

 

A plane is heading due north and climbing at the rate of 120 km/hr. If its airspeed is 510 km/hr and there is a wind blowing 90 km/hr to the northwest, what is the ground speed of the plane?

Amy and her family were traveling during vacation. She looked at her watch at point 1 in the diagram below,and then at point 2 in the diagram below . Her mom told her how far they traveled in that time, as they noted below.