Analyze and assess legal and ethical restraints on marketing and advertising, relative to both consumers and organizations.

You are a new associate at the law firm of Dewey, Chetum, and Howe. John, a former researcher at PharmaCARE, comes to your office. He has concerns about PharmaCARE’s use of AD23, one of the company’s top-selling diabetes drugs. Two (2) years ago, after PharmaCARE’s research indicated that AD23 might also slow the progression of Alzheimer’s disease, John and his team of pharmacists began reformulating the drug to maximize that effect. In order to avoid the Food and Drug Administration’s (FDA) scrutiny, PharmaCARE established a wholly-owned subsidiary, CompCARE, to operate as a compounding pharmacy to sell the new formulation to individuals on a prescription basis. CompCARE established itself in a suburban office park near its parent’s headquarters. To conserve money and time, CompCARE did a quick, low-cost renovation.

CompCARE benefited from PharmaCARE’s reputation, databases, networks, and sales and marketing expertise, and within six (6) months had the medical community buzzing about AD23. Demand soared, particularly among Medicare, Medicaid, and Veterans Affairs patients. Seeing the opportunity to realize even more profit, CompCARE began advertising AD23 directly to consumers and marketing the drug directly to hospitals, clinics, and physician offices, even though compounding pharmacies are not permitted to sell drugs in bulk for general use. To circumvent this technicality, CompCARE encouraged doctors to fax lists of fictitious patient names to CompCARE. PharmaCARE sold CompCARE to WellCo, a large drugstore chain, just weeks before AD23 was publicly linked to over 200 cardiac deaths.

As CompCARE and its new parent company enjoyed record profits and PharmaCARE’s stock price approached $300 per share, reports started surfacing that people who received AD23 seemed to be suffering heart attacks at an alarming rate. The company ignored this data and continued filling large orders and paying huge bonuses to all the executives and managers, including John, whose wife recently died from a heart attack after using AD23.

John has come to you with an internal company memo describing the potential problems with AD23, and information describing the company’s willingness “roll the dice” and continue to market the drug.

Your senior partner has asked you to write a memo outlining the following issues for review by the senior partners.

In preparation for this assignment, use the Internet or Strayer Library to research examples of intellectual property theft that occurred within the past two (2) years.

Write an eight to ten (8-10) page paper in which you:

Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question.
Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response.
Determine the parties responsible for regulating compounding pharmacies under the current regulatory scheme, the actions that either these parties or the FDA could / should have taken in this scenario, and whether PharmaCARE could face legal exposure surrounding its practices. Support your response.

. .

The post Analyze and assess legal and ethical restraints on marketing and advertising, relative to both consumers and organizations. appeared first on nursing term paper.

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

PROVIDE AND DESCRIBE THE TYPES OF HEALTH CARE TECHNOLOGY AVAILABLE IN FOREIGN COUNTRIES. THIS CAN INCLUDE LOW-INCOME, MIDDLE-INCOME, AND HIGH-INCOME ECONOMIES.

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

. According to Sigmund Freud’s notion of personality we all have an ID, EGO, and SUPEREGO. Describe each of these aspects of our personality.
2. What principles are all three based on and how do they all correlate with each other?
3. Describe a time where you might have struggled with your ID and SUPEREGO regarding a decision. What was the result, did you follow your ID or SUPEREGO?
4. What did you used to think about personality development according to Freud? and Now having learned about the concepts, what do you think now?
5. List and describe the 3 attachment styles found in research? Complete the exercise on page: 321 in Chapter 10 regarding Adult Attachment Styles.
6. What is your attachment style? Does this correlate with your upbringing? Do you find this to be accurate of your relationship style, why or why not?
7. According to Maslow individuals are trying to reach their ultimate need: self-actualization. Define Self-Actualization in your OWN WORDS. Refer to page: 352 in Chapter 11, Table 11.3: Characteristics of Self- Actualizers From Maslow’s Case Studies and list how many of these 15 characteristics you exhibit. Which ones would you prefer to work on and try to strive to be better?
PLEASE USE THE TABLE ON THE NEXT PAGE TO ANSWER QUESTION 7

TABLE 11.3

T

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

Week 2 Assignment – Indications for Cardiopulmonary Exercise 

· Due Saturday by 11:59pm

· Points 120

· Submitting a file upload

Learning Objectives Covered

1. Explain the rationale for exercise conditioning and psychosocial support of patients with chronic pulmonary diseases

2. List and describe the indications for cardiopulmonary exercise testing for evaluation of hypoxemia and desaturation

3. Identify and interpret parameters measured during cardiopulmonary exercise testing

Background

Medical therapy is important in alleviating symptoms of chronic obstructive pulmonary disease (COPD), particularly the frightening symptom of dyspnea (breathing that is labored making it difficult). However, patients are still left to cope with the consequences of a chronic, irreversible condition. These individuals who are often: dyspneic, depressed, dysfunctional, disabled, desperate, and difficult to deal with often visit physician’s offices, emergency departments and hospitals in part because of their inability to cope with their distressing symptoms. Pulmonary rehabilitation programs must incorporate a program with physical and psychological components to assist the patient in returning to the highest level of independent function.

Psychological, emotional and social issues are common among patients with chronic lung disease as they struggle to deal with symptoms that are often poorly understood. Those diagnosed with chronic lung disease often experience depression, fear, anxiety, and dependency. Dyspnea is a frightening symptom! When experiencing dyspnea upon exertion, many patients prefer to reduce their exercise, which leads to more anxiety, which aggravates the dyspnea, and the patient becomes caught in a cycle. In extreme cases, the patient can become housebound.

Subsequent hospital visits follow patients who do not have social support. Therefore, when assessing a patient for cardiopulmonary rehabilitation we must include an assessment of the patient’s: psychological state, cognition, family and social support, activities of daily living and employment history. Identifying key support individuals is paramount. Many programs also measure baseline dyspnea and health-related quality of life at the time of enrollment and at the time of follow-up.

Common Goals of a Pulmonary Rehabilitation Program 

· Controls of respiratory infections

· Basic airway management

· Improvement of ventilation and cardiac status

· Improvement in ambulation and other types of physical activity

· Reduction of overall medical cost

· Reduction of hospitalization

· Psychosocial retaining and replacement

· Family education, counseling and support

· Patient education, counseling and support

Program Design Format

· Opened ended design-this format allows patients to enter the program and progress through until predetermined objectives are met. This format is best suited for self-directed patients or patients with scheduling difficulties. Major drawback is the lack of group support and involvement.

· Closed designed-this format is more traditional with a set time period to cover content of the program. A typical program run 6-16 weeks, with classes meeting 1-3 times a week. All sessions are formal and group support and involved are encouraged. A major drawback to this format is that the schedule and not objectives determines program completion.

Content

The program will combine physical reconditioning and educational content. The education portion of the program is necessary and an especially important part of the pulmonary rehabilitation program. There are twelve typical education topics for a program.

· Introduction and welcome

· Respiratory structure, function, and pathology*

· Breathing control methods*

· Relaxation and stress management

· Proper exercise techniques and personal routines*

· Methods to aid secretion clearance (bronchial hygiene)*

· Home oxygen and aerosol therapy*

· Medications

· Use of MDI’s and spacers*

· Dietary Guidelines

· Recreation and vocational counseling

· Planning for the future

The educational topics with an * are typically taught by a registered respiratory therapist.

Physical Reconditioning

The physical reconditioning will consist of an exercise prescription with a target heart rate based on the initial exercise evaluation. The prescription usually includes:

· Lower extremity (leg) aerobic exercises

· Time walking (6 or 12 minute walk)

· Upper extremity (arm) aerobic exercises

· Ventilator muscle training

Program Implementation

· Staffing-should be multidisciplinary involving various health care professionals involved in the planning, implementation, and evaluation of the program. It is recommended that staff members be certified in basic life support or advance cardiac life support.

· Facilities- the quality and location of the program is directly related to patient’s attendance. Patients are more likely to attend if they have access to public transportation and parking arrangement.

· Scheduling-timely scheduling of the session, usually three times a week for 1-2 hours. The length of the program is often projected by insurance coverage.

· Class size-the ideal size of a group should range from 3-10 participants.

Watch the video below on Pulmonary Rehabilitation and Exercise (Total time 38:17 minutes). This video will provide you with an understanding of how patients are instructed on exercise and fitness to promote a healthier life with pulmonary disorders.

https://www.youtube.com/watch?v=nwxy9FLBMjk (Links to an external site.)Links to an external site.

Prompt

Choose three of the asterisked rehabilitation education topics above. These topics are based on the information covered during a 12-week rehabilitation program as outlined in your reading. Based on the program outlined in your reading, explain how you would teach the information to a patient participating in the pulmonary rehabilitation program. Be creative!

Submit your answers in at least 500 words on a Word document. You must cite at least three references in APA format to defend and support your position.

Please proceed to the remaining item for week two when you are ready

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.