Different Psychological Illnesses and the prisoner experiment.

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Hello,
The three best take aways that i have gotten from this class would be the Learning Lesson, Different Psychological Illnesses and the prisoner experiment.  All three of these gave me a new insight on how psychology operates and what all goes into the process of psychology as well.  I had always known there was different ways of learning but i was going completely in the wrong direction there is much more into the learning process than i had previously thought.  The different type of Psychological Illnesses is one that really got me because it opened my eyes to a more broad range of issues because one issue could steam and eventually cause a problem with a different form of problems as well.  Also the way your body or yourself tries to cope with those issues could be causing secondary side effects for your issues as well.  And the Prisoners experiment was extremely interesting to learn more about i had previously heard about this experiment once but not as much detail as this class gave me.
Definitely the three most meaningful experiences are always the forums you are able to interact with the other students and share ideas and bounce what you interpreted what the lesson was and gain different perspectives as well.  My favorite was the Prisoners experiment to see what other people thought about it and if it was all ethical in its entirety.  Also i liked the lessons they were easy to navigate and all up to you on how fast or slow you wanted to go thru it, also it gave you the resources if you didn’t get it right away so you could dig deeper into the lesson to gain more knowledge.
If I could pick just one thing that the world would be well served to better understand about psychology it would be the different psychological illnesses that are out there and what they actually do to the person not just what  television or movies portray it as. I chose this because there is often a misconception towards OCD and ADHD as well people throw it around acting like they have it or their kids have it without seating professional help first.  This makes people who are actually living with these illnesses almost harder to live with it because it almost dilutes the issues and makes it seem not so bad.

 
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Certified Nursing Assistant (Cna) Registry

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Certified Nursing Assistant (Cna) Registry

Want to know about CNA registry? Certified Nursing Assistant (CNA) registry is preserved by almost all the states in United States. All the legally working Certified Nursing Assistants are included in the particular state. Each states Health Department or the Board of Nursing maintains CNA registry. In addition, there are different agencies working in each state to manage the registry. The CNA registry is nothing but a legal blue print that verifies whether a person is legally certified to work as a Certified Nursing Assistant.

CNA student at first should complete CNA training program approved by the state and then appear the CNA certification examination. When students are able to pass all the trainings and exams, then only they will get listed in the CNA registry list and get officially accepted to work as a CNA. If the student fails to pass the CNA certification examination, then he/she should give exam again and again until they pass it. There is limitation for every student to appear in the examination. If any CNA has decided to work then his/her CAN registry will be compulsorily checked. There are many purposes of CNA registry.

It is used to check whether a student has a valid CNA certification or to check whether a student has ever harmed or deserted a patient. There are lots of things to be considered by students to maintain in order to remain in the CNA registry. This could also vary state wise. Some state has set criteria for students to work at least 8 hours every 2 years in order to be in CNA registry list. In addition, CNA must complete continuing education credits each year. The credits may differ based on which state you are in. Any registered CNA who want to migrate from one state to another state cannot get easily listed in a new place.

They should give exam and be able to complete it successfully. While in some states the migrating CNA should take all the CNA courses and should give CNA examination from the beginning to get added to the…; Want to know about CNA registry? Certified Nursing Assistant (CNA) registry is preserved by almost all the states in United States. All the legally working Certified Nursing Assistants are included in the particular state. Each states Health Department or the Board of Nursing maintains CNA registry.

In addition, there are different agencies working in each state to manage the registry. The CNA registry is nothing but a legal blue print that verifies whether a person is legally certified to work as a Certified Nursing Assistant. CNA student at first should complete CNA training program approved by the state and then appear the CNA certification examination. When students are able to pass all the trainings and exams, then only they will get listed in the CNA registry list and get officially accepted to work as a CNA.

If the student fails to pass the CNA certification examination, then he/she should give exam again and again until they pass it. There is limitation for every student to appear in the examination. If any CNA has decided to work then his/her CAN registry will be compulsorily checked. There are many purposes of CNA registry. It is used to check whether a student has a valid CNA certification or to check whether a student has ever harmed or deserted a patient. There are lots of things to be considered by students to maintain in order to remain in the CNA registry. This could also vary state wise.

Some state has set criteria for students to work at least 8 hours every 2 years in order to be in CNA registry list. In addition, CNA must complete continuing education credits each year. The credits may differ based on which state you are in. Any registered CNA who want to migrate from one state to another state cannot get easily listed in a new place. They should give exam and be able to complete it successfully. While in some states the migrating CNA should take all the CNA courses and should give CNA examination from the beginning to get added to the…

 

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Describe the trends and patterns in crime for your state and local city or zip code for the last 10 years.

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Explore the FBI and Census websites. In 500-750 words, do the following:

  1. Describe the trends and patterns in crime for your state and local city or zip code for the last 10 years.
  2. Describe the trends and patterns in migration for your state and local neighborhood for the last 10 years.
  3. Analyze what has happened in your area to increase/decrease crime.

Use two to four scholarly resourses to support your explanations.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

 
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Describe the physical and cognitive changes that are important in understanding adolescent development. Address differences due to gender, sexual orientation, or culture that are discussed in the scholarly literature.

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Describe the physical and cognitive changes that are important in understanding adolescent development. Address differences due to gender, sexual orientation, or culture that are discussed in the scholarly literature.

Physical and Cognitive Changes in Adolescence
Describe the physical and cognitive changes that are important in understanding adolescent development. Address differences due to gender, sexual orientation, or culture that are discussed in the scholarly literature.
Syed, 16, Pakistan (Scholarly literature 1 of 6)
From victims to activists: Children and the effects of climate change in Pakistan
Adolescents in Pakistan – where we account for 40.5 million out of a population of over 176 million people – are keenly aware that we are inheriting a planet suffering from climate change. Like other developing countries that will be hit hardest by the effects of global warming, Pakistan has contributed minimally to global emissions but still has to deal with the dreadful impacts of storm surges, natural disasters and heavy rains. Rising sea levels and dramatic changes in weather patterns have already caused flooding and drought, limiting food harvests and access to fresh water and affecting industrial production. We need to take all remedial measures to avoid becoming ‘environmental refugees’.
Climate change, in Pakistan and worldwide, is especially hard on children, who are more vulnerable than adults to disease, malnutrition and exploitation. Rising temperatures and extreme climate events contribute to the spread of diseases such as malaria, diarrhoea and pneumonia. These are some of the main causes of death for Pakistani children under 5 years old. With drought, agriculture – 24 per cent of our gross domestic product – suffers as the crop yield is reduced and supplies are depleted.
Recent events have provided dramatic evidence of the catastrophic impact on Pakistan of changing weather patterns. Unprecedented heavy rains gave way in July 2010 to devastating floods. The initial death toll was approximately 1,600 people, but many more are unaccounted for. An estimated 20 million men, women and children have been affected by the floods, and huge numbers are stranded, waiting for help. Most escaped from their homes with nothing but what they were wearing. Compounding the health risks resulting from the flooding and the lack of food, water and shelter, the country is beleaguered by the economic catastrophe resulting from the destruction of its agricultural backbone. Millions of hectares of crops have been soaked or washed away, and livestock have been destroyed.
This drowning nation now faces a further disaster: The floods are threatening to decimate Pakistan’s youth. One of the biggest threats is the outbreak of water-borne diseases such as cholera and diarrhoea. As in most natural catastrophes, children are also at a high risk of separation from their families and exposure to the dangers of child labour, abuse and exploitation. More than 5,500 schools have been ruined or wiped out. We cannot stand by and watch this generation disappear. As global citizens, we must help them survive this shattering event and emerge as role models of courage, endurance and determination.
It is time to take action – not only to deal with this immediate tragedy, but also to address the issue of global warming. As adolescents, we face a common opponent: greenhouse gases. In order to prevail, we must come together to help others, employ alternative energy sources and create laws to protect our planet and its people.
Syed Aown Shahzad is a youth activist and a native of Lahore, Pakistan. He was part of the youth delegations at the 2009 Summit on Climate Change and the 20th anniversary of the Convention on the Rights of the Child, and he continues to spread awareness about global issues such as climate change and children’s rights in Pakistan and beyond.
Saeda, 16, Jordan/ United States (Scholarly literature 2 of 6)

 

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What is your anticipated job upon graduation/certificate completion? Where do you foresee yourself doing this job (i.e. hospital, clinic, nursing home, a specialty such as pediatrics or ophthalmology, etc.)

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What is your anticipated job upon graduation/certificate completion? Where do you foresee yourself doing this job (i.e. hospital, clinic, nursing home, a specialty such as pediatrics or ophthalmology, etc.)

 

The health care field is comprised of a diverse group of individuals performing a variety of essential jobs. In order for patients to receive optimal care, all of these players need to work together to form a cohesive team. As you prepare to enter into the health care world as an allied health professional, now is the time to start thinking about your role. For this week’s discussion board, answer the following questions:
What is your anticipated job upon graduation/certificate completion? Where do you foresee yourself doing this job (i.e. hospital, clinic, nursing home, a specialty such as pediatrics or ophthalmology, etc.)
List and explain three ethical issues or professional challenges that you might face in your capacity as an allied health professional.
What resources would you use within the organization of your employment to help you solve these issues?
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Discuss this character’s neurotic needs and trends. 

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Assignment 1: Discussion—Television Character

Television provides us with many interesting examples of interpersonal and neurotic behaviors. In this assignment, you will delve into the life and actions of some of your favorite television characters and analyze them using Horney’s coping strategies.
Interestingly, Horney’s three coping strategies for one’s neurotic needs correlate very well with three of Adler’s different personality types:

  • Horney’s moving-toward strategy—Adler’s getting or leaning type
  • Horney’s moving against—Adler’s ruling or dominant type
  • Horney’s moving away from—Adler’s avoiding type

Using Horney’s theory of coping with neurotic needs with three different interpersonal orientations, select a TV program of your choice containing a character that Horney would identify as exhibiting neurotic behaviors. As you watch a full episode of this show, focus on this character and tally each instance of moving-toward, moving-against, and moving-away behavior.
Research Horney’s theory using your textbook, the Internet, and the Argosy University online library resources. Based on your research, respond to the following:

  • Discuss this character’s neurotic needs and trends.
  • What do you think has happened in his/her life that has led to these behaviors?
  • In addition to general life events, how has gender and culture influenced the character’s neurotic needs and behaviors?
  • How do these interpersonal orientations impact the way this character interacts with others and develops relationships?

Write your initial response in 4–5 paragraphs. Apply APA standards to citation of sources.
By the due date assigned, post your response to the appropriate Discussion Area. Through the end of the module, review and comment on at least two peers’ responses.

 
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Principles of antimicrobial therapy

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Discussion

Antimicrobial agents are essential components in the treatment of various bacterial infections as they help to kill or prevent the growth of microbes such as bacteria, fungi, and protozoans. Prior to the discovery of antimicrobial agents, treatment options for patients with bacterial infections were limited. For many patients, treatment often resulted in the amputation of limbs or even death. Today, treatment options for bacterial infections typically have a more positive prognosis. Due to the various types of infections presented in patients, it is essential to be able to identify the underlying cause of the infection—whether bacterial or viral—before recommending drug treatments. This will help you identify whether or not an antimicrobial agent would be appropriate and which specific agent would target the infection. In this Assignment, you consider the appropriate use of antimicrobial agents for infections.

To prepare:

  • – Review this week’s media presentation      on principles of antimicrobial therapy, as well as Chapter 8 of the      Arcangelo and Peterson text.
  • – Consider the categories of      antimicrobial agents.
  • – Think about differences between viral      and bacterial infections.
  • – Reflect on why proper identification      of the infection is key to selecting the proper antimicrobial agent.

POST a 2- to 3- page paper that addresses the following:

  • – Describe the categories of      antimicrobial agents.
  • – Describe differences between viral      and bacterial infections.
  • – Explain why proper identification of      viral and bacterial infections is key to selecting the proper      antimicrobial agent.

This work should have Introduction and conclusion

– This work should have at 4 to 6 current references (Year 2012 and up)

– Use at least 3 references from class Learning Resources

The following Resources are not acceptable:

1. Wikipedia

2. Cdc.gov- nonhealthcare professionals section

3. Webmd.com

4. Mayoclinic.com

Required Readings

Arcangelo, V. P., Peterson, A. M., Wilbur, V., & Reinhold, J. A. (Eds.). (2017). Pharmacotherapeutics for advanced practice: A practical approach (4th ed.). Ambler, PA: Lippincott Williams & Wilkins.

  • Chapter 8, “Principles of      Antimicrobial Therapy” (pp. 111-134)
    This chapter covers factors that impact the selection of an antimicrobial      treatment regimen. It also examines the clinical uses, adverse events, and      drug interactions of various antimicrobial agents such as penicillin.
  • Chapter 12, “Fungal Infections      of the Skin” (pp. 163-196)
    This chapter explores the pathophysiology of several fungal infections of      the skin as well as related drug treatments and examines the importance of      patient education when managing these infections.
  • Chapter 14, “Bacterial      Infections of the Skin” (pp. 181-196)
    This chapter begins by examining causes of bacterial infections. It then      explores the importance of selecting an appropriate agent for treating      bacterial infections.
  • Chapter 32, “Urinary Tract      Infection” (pp. 519-526)
    This chapter covers drugs used to treat urinary tract infections and      identifies special considerations when treating geriatric patients,      pediatric patients, and women.
  • Chapter 35, “Sexually      Transmitted Infections” (pp. 512-535)
    This chapter outlines the causes, pathophysiology, and drug treatment of      six sexually transmitted infections, including gonorrhea, syphilis, and      human papilloma virus infection (HPV). It also examines the importance of      selecting the proper agent and monitoring patient response to treatment.
  • Chapter 49, “Human Immunodeficiency Virus” (pp.      843-860)
    This chapter presents the causes, pathophysiology, diagnostic criteria,      and prevention methods for HIV. It also covers various methods of drug      treatment and patient factors to consider when selecting, administering,      and managing drug treatments.

Krummenacher, I., Cavassini, M., Bugnon, O., & Schneider, M. (2011). An interdisciplinary HIV-adherence program combining motivational interviewing and electronic antiretroviral drug monitoring. AIDS Care, 23(5), 550–561.

This article analyzes medication adherence in HIV patients and examines factors that increase adherence as well as factors that contribute to termination or discontinuation of treatment.

Drugs.com. (2012). Retrieved from http://www.drugs.com/

This website presents a comprehensive review of prescription and over-the-counter drugs including information on common uses and potential side effects. It also provides updates relating to new drugs on the market, support from health professionals, and a drug-drug interactions checker.

Scourfield, A., Waters, L., & Nelson, M. (2011). Drug combinations for HIV: What’s new? Expert Review of Anti-Infective Therapy, 9(11), 1001–1011.

Note: Retrieved from the Walden Library databases.

This article examines current therapies and strategies for treating HIV patients. It also examines factors that impact selection of therapy, including drug interactions, personalization of therapy, costs, management of comorbidities, and patient response.

Required Media

Laureate Education, Inc. (Executive Producer). (2012). Antimicrobials. Baltimore, MD: Author.

This media presentation outlines principles of antimicrobial therapy

Note: The approximate length of this media piece is 7 minutes.

Mayer, K. H., & Krakower, D. (2012). Antiretroviral medication and HIV prevention: New steps forward and New Questions. Annals of Internal Medicine, 156(4), 312–314.

 
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Examine the use of informatics in nursing research and evidence-based practice

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For this assignment, you will complete a Nursing Informatics self-assessment and then develop a goal plan based on that self-assessment. First, review the information and complete the P.A.T.C.H. Assessment Scale v.3.
Next, click to complete and download the P.A.T.C.H. Assessment Scale v.3 Worksheet. Fill out and submit the worksheet based on the results of your P.A.T.C.H. Assessment Scale v.3.
Grading for this assignment will be based on your self-reflection and thoughtful completion of this worksheet, and on answer quality, logic/organization of the worksheet, and language and writing skills.
The specific course learning outcomes associated with this assignment are:

  • Examine the use of informatics in nursing research and evidence-based practice.
  • Employ healthcare informatics applications designed for the clinical practice of nursing in simulated patient care.
  • Demonstrate the ability to be an effective user of healthcare informatics.
 
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describing the aggregate

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describing the aggregate

Question description

Assignment 2: Dropbox Assignment

Capstone Project: Phase 2: Describing the Aggregate

By Tuesday, October 17, 2017, submit a document describing your approved aggregate in detail.

In Phase 2 of the project, research and describe the demographics and statistics of your aggregate. Include information about the basic vital statistics of the aggregate such as the crude birth rate, infant mortality rate, life expectancy, the leading causes of death, and any other relevant statistical information related to the health of the aggregate. In addition, explain how the local clinic meets, supports, and advocates for evidence-based practice (EBP). As a part of this assignment, you will need to create a questionnaire and interview at least one healthcare provider who is familiar with your selected aggregate.

Tips

  • One of the most effective ways to obtain this information is to interview people who are familiar with and have worked with the selected aggregate, such as biostatisticians or other social and healthcare providers of the aggregate.
  • A well-planned questionnaire with carefully developed questions can help you elicit adequate and relevant information from the interviewees.

Your response should be in the form of a 2- to 3-page Microsoft Word document. Use relevant charts and graphs to support the information you collected. Identify the sources of your information and describe how you went about collecting the information.

Cite all sources in APA format.

Submission Details

Phase 2: Describing the Aggregate

Name your Microsoft Word document SU_NSG4075_W2_A2_LastName_FirstInitial_Phase2.doc.

Submit your Microsoft Word document to the W2 Assignment 2 Dropbox by Tuesday, October 17, 2017.

Assignment 2 Grading Criteria Maximum Points
Selected and described an aggregate. 12
Utilized and explained MAP-IT in the assessment process. 8
Explained how the local clinic meets, supports, and advocates for EBP. 8
Included demographic and statistical information of the selected aggregate. 12
Presented information obtained from interview of people who are familiar with the selected aggregate. 8
Developed a well-planned questionnaire for obtaining information from interviewee pertaining to the aggregate. 8
Cited at least two journal articles as references for ideas in your work. 4
Written components. 20
Total: 80
 
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Write a 1,050- to 1,400-word reflection regarding the simulation and its importance to the course or to your potential career

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Need assistance with the conclusion portion of a team paper.

Write a 1,050- to 1,400-word reflection regarding the simulation and its importance to the course or to your potential career. Include the following:

  • Summarize key points of the simulation.
  • Explain the relevancy of the simulation to the course and to your potential career.
  • Explain the importance of relevancy and engagement to the health care consumer.
  • Explain how advances in technology and medicine may enable consumers to make health or unhealthy choices.

Format your assignment according to APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references.

I will post all instructions of the assignment. The only portion I am required to do is the conclusion. The paper is on a simulation, “How Are We Doing”.

***PLEASE KEEP IN MIND THAT MY PORTION IS ONLY THE CONCLUSION OF THIS PAPER.***

I was not able to put the simulation link on here but I have added a transcript of the simulation. Hopefully you can create a conclusion from this.

Health Care MarketingLearnscape 4: How Are We Doing?Health Care Marketing Learnscape 4 Final December 10, 20121How Are We Doing?Introduction:Itâs time for a marketing audit! Bright Road Health Care System wants to see how responsive they are tomarket needs and preferences, and if there marketing strategies are showing a good return oninvestment. You are a marketing consultant who has been brought in as an objective party to performthis audit. Once the information is gathered, you will identify the top 3 strengths and the top 3weaknesses of the organization. Then, you will make prioritized recommendations to turn theweaknesses into strengths.Characters:1. Blake Hines, CEO of Bright Road Health Care System2. Amit Patel, Marketing Director for Bright Road3. Kimberly OâNeill, CFO for Bright Road4. Quinn Smith, Chairman of the Board of Bright Road Health Care SystemLocations:1. Conference Room2. Marketing Director’s Office3. CFOâs Office4. Studentâs OfficeHealth Care MarketingLearnscape 4: How Are We Doing?Health Care Marketing Learnscape 4 Final December 10, 20122Scene 1: Audit Discussion with CEO and Chairman of BoardIn this scene, the Student meets with the CEO of Bright Road, Blake Hines, and the Chairman of theBoard, Quinn Smith. They discuss the need for the audit and accomplish the first two steps in themarketing research process: 1) Problem definition, and 2) Specifying Research Objectives. Blake istraveling, so she asks if Quinn can be available to the Student for questions and assistance.Location Conference RoomScene setup Quinn sits on the left. Blake is projected on the screen via video chat.On-screen characters Quinn Smith, Blake Hines (on screen via video chat)Off-screen characters N/AOn screen text: Today you have a meeting with both Bright Roadâs CEO and Chairman of the Board . . .The notepad icon is highlighted and an on-screen text bubble appears.On-screen text: Remember to take notes as you go. These notes will be available throughout, and willhelp you form your recommendations later on.Student is able to open the notepad and take notes during the rest of the scene.BLAKE (on screen)QUINNBLAKE (on screen)QUINNIâm glad you both could join me today.Weâre glad you were able to find time in your schedule. I know itâs been a busyconference for you, Blake.Yes, very busy. But, I didnât want to wait until I got back to get this study going. Igot yours and Kimberlyâs emails, expressing concern about how much weârespending on the new marketing changes. So, I thought we should start on thisas soon as possible.(to Student) Iâll fill you in on the genesis of this project. As you know, weâveimplemented some substantial marketing changes over the last six months, andnow the Board and executive team would like to evaluate and see whichchanges are working and which arenât.STUDENT OPTION 1 What is your measure of success?STUDENT OPTION 2 Can we discuss the market research process that weâll be following?Student can click either option to continue; must choose both eventually.QUINN RESPONSE 1 Iâd say our measure of success is pretty simple. Did we get enough response forthe amount of money we spent?Health Care MarketingLearnscape 4: How Are We Doing?Health Care Marketing Learnscape 4 Final December 10, 20123BLAKE RESPONSE 2 Thatâs a good place to start. Generally, we use the five-step process. First, wedefine the problem. Second, we specify our research objectives. The third stepis creating the research design. Fourth, we collect the data. Finally, we analyzeand evaluate the results.STUDENT Sounds good. Can we plan on accomplishing the first two steps in this meeting?QUINN Thatâs what I was thinking. I laid out the problem already, determining the costeffectiveness of our new marketing efforts.STUDENT OPTION 1STUDENT OPTION 2Yes, thank you for that.Actually, can we narrow our focus a little more?Student can click either option to continue.BLAKE RESPONSE 1BLAKE RESPONSE 2I actually think we need to narrow our focus a little more than that.Yes, thatâs what I was thinking.Either response allows Student to continue.STUDENT OPTION 1 What changes in particular do you want to study?STUDENT OPTION 2 What segment of the market should we look at?STUDENT OPTION 3 Can we also talk about the objectives for our study?Student can choose any option to continue, but will choose all eventually.BLAKE RESPONSE 1 Iâd like to see if the recent improvements to our web presence have paid off.And were the efforts to expand our market with Personal Health Recordssuccessful?QUINN RESPONSE 1 Yes, and we made changes to help increase the numbers of patients using ouroutpatient pharmacy. Iâd like to see how these changes panned out, too.QUINN RESPONSE 2 Thatâs where we could use your help.BLAKE RESPONSE 2 Right. Iâve asked Amit Patel, our Marketing Director to work with you closely onthis study. Maybe the two of you can come up with an answer on marketsegment together.Health Care MarketingLearnscape 4: How Are We Doing?Health Care Marketing Learnscape 4 Final December 10, 20124This response kicks the Student back to options.BLAKE RESPONSE 3 Some of the studies weâve conducted in the past have been exploratory. Wetried to determine why maternity patient rates were trending downward. Wealso did a study that was descriptive, where it simply took a cross-section of ourtarget demographic and sought to describe what their biggest needs were.QUINN RESPONSE 3 Then, there were the studies that were more like testing the market before wemade a particular program change. (To Student) Based on what weâve discussedso far, how would you describe our objective on this study?STUDENT OPTION 1 I would say this is descriptive.STUDENT OPTION 2 I think we can call this exploratory.**STUDENT OPTION 3 This would be more like a study to test the market, a predictive or test of ahypothesis.Student can choose any option to continue.BLAKE RESPONSE 1 Yes, I think youâre right. Our objective is to describe how the changes weâvelisted have had an impact in relation to their cost.BLAKE RESPONSE 2 & 3 Actually, I donât think thatâs right. Our objective is to describe how the changesweâve listed have had an impact in relation to their cost.STUDENT Iâll work with Amit to create a study that describes the response to the marketingchanges and takes into consideration the expenditure. Who else do you suggest I speakto?BLAKE Iâve asked our CFO, Kimberly OâNeill, to work with you on evaluating the financial side.QUINN Iâm available too, whenever you need me. Just let me know.BLAKE Iâm eager to see what we find.Scene 2: Meeting with Amit Patel, the Marketing DirectorIn this scene, the Student meets with Amit Patel, Bright Roadâs Marketing Director, to work on creatingthe research design. They discuss who to target for the study as well as what types of questions to ask. Health Care MarketingLearnscape 4: How Are We Doing?Health Care Marketing Learnscape 4 Final December 10, 20125The Student is given a chance to draft questions for the study at the end. The Studentâs questions will besubmitted for grading.Location Director of Marketing OfficeScene setup The student sits across from the Director of MarketingOn-screen characters Amit PatelOff-screen characters NoneOn screen text: You meet next with Amit Patel, Bright Roadâs Marketing Director. Remember, answersyou submit during this scene will be evaluated to assess your aptitude . . .AMIT So, this is great. We get to measure some results of our efforts over the last sixmonths now. Very exciting!STUDENT I met with Blake Hines and Quinn Smith in which we established the problemand the objective of the study. We just need to determine what marketsegment to target.AMIT Well, what specific areas do we want to evaluate? That will help us determineour market segment.**STUDENT OPTION 1 Online improvements, PHR, and use of the outpatient pharmacy.STUDENT OPTION 2 Social media, PHH, and use of the outpatient pharmacy.STUDENT OPTION 3 Use of the outpatient pharmacy, web database improvement, PHR marketing.Student can choose any of the options to continue.AMIT RESPONSE According to notes Blake sent me, we want to see how improvements to ourwebsite, Facebook page, and Personal Health Record increased engagement.Also, weâre going to see how outpatient pharmacy improvements have beenreceived. Who would be able to give us the best data on these segments? Doyou think we should target the community at large or customers using ourproducts and services over the last six months?STUDENT OPTION 1 I think we should take a cross-section of the community, to see if theyâvenoticed the changes weâve made.STUDENT OPTION 2 Itâs probably best to narrow our market to customers over the last six months.Student can select either option to continue.AMIT RESPONSE 1 That might not be the best approach. If we look at the most recent customers,then weâll be able to get the most relevant data. Just like when you walk into a Health Care MarketingLearnscape 4: How Are We Doing?Health Care Marketing Learnscape 4 Final December 10, 20126dealership to buy a car and the salesman asks how you heard about them. Thedealership is determining how well particular advertising channels are workingfor them.AMIT RESPONSE 2STUDENTAMITI agree. If we look at the most recent, then weâll be able to get the mostrelevant data. Just like when you walk into a dealership to buy a car and thesalesman asks how you heard about them. The dealership is determining howwell particular advertising channels are working for them.Okay, that sounds good. What do you think are the kinds of questions weshould be asking?Now that weâve established the market segment, we can form questionsrelated to where the problem might be: our organization, our competitors,products and services, pricing, promotion and channel distribution.BRANCHING OPTIONSSTUDENT OPTION 1STUDENT OPTION 2STUDENT OPTION 3Letâs talk about questions related to our organization and competitors.Can we discuss products and services, and pricing?What questions do you think we should design related to promotion andchannel distribution?Student can select either option to continue.BRANCHING 1AMIT RESPONSE Sure, letâs talk about perception of our organization versus our competitors.STUDENT OPTION 1 What specifically are we hoping to learn in these areas?STUDENT OPTION 2 What kinds of questions do you suggest asking about this?AMIT REPSONSE 1 We want to see how Bright Road is perceived by people who use our productsor services. Do they see us as patient-focused and in tune with their needs? Arewe portrayed as a quality institution? Did they consider our competitors beforechoosing Bright Road? How do we measure up in perception?AMIT REPSONSE 2 For our website and Facebook users, we can employ opinion-based questioningto see whether they thought the improvements helped convey the rightperception of Bright Road. For those who chose to use our PHR program or Health Care MarketingLearnscape 4: How Are We Doing?Health Care Marketing Learnscape 4 Final December 10, 20127revisit our Outpatient Pharmacy, we can ask how they arrived at this decision.These can be open-ended questions or opinion-based, comparing Bright Roadto competitors in this area. Then, we should be able to see if weâvedifferentiated ourselves enough.Student returns to Branching options.BRANCHING 2AMIT REPSONSE Sure. In this case, we can focus on one product, the PHR program, and we canlook at the Outpatient Pharmacy service, as well. Pricing can be tied into both.STUDENT OPTION 1 What kind of data should we collect about the PHR program?STUDENT OPTION 2 How do you see us collecting data about the Oupatient service?Student may click either option to continue.AMIT RESPONSE 1 When it comes to the Personal Health Records program, we can see how thecustomer was referred to it. Was it through word of mouth, the internet, or oneof our billboards? We can then ask their opinion on pricing. If this product ispriced too high or too low and if they believe the value aligns with the price.AMIT RESPONSE 2 We can use open-ended questions regarding the patientâs experience with ourOutpatient Pharmacy, and we can have them rate certain aspects. We can use ascale, from Highly Satisfied to Extremely Dissatisfied and we can target some ofthe improvements we focused on, such as shorter wait time and better accessto over-the-counter medications during their visit.Student returns to Branching options.BRANCHING 3AMIT REPSONSE Promotion and channel distribution are big ones, here. What do you think?STUDENT OPTION 1 I think we should ask which type of promotion, if any, moved them to utilize ourproducts or services.STUDENT OPTION 2 I think we can talk about visibility and accessibility when it comes to channeldistribution.AMIT RESPONSE 1 Good. For example, did the follow up e-mail newsletter from the OutpatientPharmacy prompt them to use the facility again? Or, did they see the survey onour Facebook page about PHRs and visit the website? Once they were on the Health Care MarketingLearnscape 4: How Are We Doing?Health Care Marketing Learnscape 4 Final December 10, 20128website, did they watch the video we created about PHRs, and did they feel ithelped in their decision process?Student returns to remaining option.AMIT RESPONSE 2 Are you referring to the visibility of our brand – our product and serviceofferings? In that case, I agree. We can also ask whether the extended hours ofoperation at the Outpatient Pharmacy made it more accessible to the patient.STUDENT This all sounds good. Now, how do you think we should collect the data? Phoneinterviews, surveys by mail, or maybe one-on-one interviews, or focus groups?AMIT I can tell you already, that we donât have the budget for one-on-one interviewsor focus groups. I think that thereâs too much of a risk that a survey wonât becompleted if we send it by mail or by email. Phone interviews are probably best,as long as we keep the number of questions low and make them as clear andeasy to answer as possible.STUDENT I agree. Do you want me to put together a list of questions for you to review?AMIT That would be great. Iâll send you an outline of the key areas, like we discussed,and maybe some examples of what Iâm looking for. If you can fill it in and send itback to me, we can go from there.NOTE: Amitâs office fades out and the Studentâs laptop fills the screen with an email program open.On-screen text: Later, you receive the email from Amit. Review, fill in the chart with survey questions,and then send it back to him. Be sure to use your notes!NOTE: Email from Amit contains the following table for the Student to fill in using a free text response.Key Area QuestionsThe Organization andCompetitorsExample: On a scale of 1 to 5, with 1 being leastand 5 being most, do you feel Bright Road isattempting to meet your most critical needs?1.2.Products & Services, andPricingExample: Where did you first learn about BrightRoadâs PHR program? _Family/Friend _Billboard_Bright Road website _Facebook _otherHealth Care MarketingLearnscape 4: How Are We Doing?Health Care Marketing Learnscape 4 Final December 10, 201293.4.Promotion and ChannelDistributionExample: On a scale of 1 to 5, with 1 being leastand 5 being most, do you feel the emailnewsletter from Bright Roadâs OutpatientPharmacy contributed to your return to thefacility?5.6.Once the Student has filled in the open slots, they are given the chance to Submit.On-screen text: Nice work! Your email has been sent to Amit.Scene 3: Reviewing the ResultsThis scene takes place three weeks later after the raw data from the surveys has been gathered. TheStudent will meet with the CFO to review the key findings and evaluate strengths and weaknesses.Chairman of the Board, Quinn Smith, will call at the end and discuss, as well, asking the Student to senda more in-depth recommendation on how to turn weaknesses into strengths.Location CFOâS OfficeScene setup Student faces Kimberly who sits behind her desk.On-screen characters Kimberly OâNeill, Quinn Smith (on video call)Off-screen characters N/AOn screen text: 3 weeks later, you meet with CFO, Kimberly OâNeill to analyze the survey results . . .KIMBERLY First, let me say that I think you and Amit did a wonderful job putting the surveytogether. We collected a lot of very useful data.STUDENT Iâm glad to hear it. Can we take a look at the results?KIMBERLY Definitely. And, feel free to ask for whatever information you need about the financialaspect as well. I know youâre looking to put together a recommendation after you havea chance to evaluate the results. I have a list of the results from the customer surveys.Shall we take a look?Health Care MarketingLearnscape 4: How Are We Doing?Health Care Marketing Learnscape 4 Final December 10, 201210NOTE: Student can close window and resume conversation when they are done reviewing. Results shouldbe made available to the Student for duration of Learnscape.STUDENT OPTION 1 It looks like the billboard campaign was not very effective. Was this a largeexpenditure, and how do you think it could be improved?STUDENT OPTION 2 Why do you think the e-newsletter had a negative impact?STUDENT OPTION 3 Did the increase in appreciation for Bright Roadâs improved online presenceresult in more leads or sales?KIMBERLY RESPONSE 1 It wasnât too large of a cost, and I think that was our problem. We didnâtput the message on enough billboards. I believe we only did 3 billboardsin the metropolitan area.KIMBERLY RESPONSE 2 I think the e-newsletter was too frequent. We brought on a social mediacopywriter at full time, and I think she sent the newsletter out toofrequently. She sent it weekly to our Outpatient Pharmacy customerdatabase. I think we could cut that down to every other week, whichwould save us on the budget by reducing the position to part time orcontract.KIMBERLY RESPONSE 3 Thatâs a very good question. Yes, it looks like sales from leads generatedthrough our website and Facebook outreach is up 20% over the last sixmonths. I think this is a very good indicator.STUDENT Yes, I think itâs a great indicator. Oh, excuse me. Iâm getting a call from Quinn Smith.Health Care MarketingLearnscape 4: How Are We Doing?Health Care Marketing Learnscape 4 Final December 10, 201211NOTE: Studentâs phone appears with an incoming video call from Quinn Smith. Student is able to acceptthe call.QUINN (on video call) Hi there! Just checking in to see how the results are looking. I hope I didnâtinterrupt. Iâm just anxious to see what weâve discovered.STUDENT There are definitely some strong points, but also some areas that needimprovement. Iâm actually reviewing the results with Kimberly OâNeill rightnow.QUINN (on video call) Oh, Iâm sorry. Look, I donât want to keep you. Can you send me an email lateron, so I can share some of your findings with the Board at our meetingtomorrow? Just a high level look will do. Why donât you list out the top threestrengths and the top three weaknesses? Then, you can maybe add somesuggestions on how we can turn those top three weaknesses into strengths!Sound good?STUDENT Sounds good. Iâll send it later on today or first thing in the morning.QUINN (on video call) Thank you.The phone call ends and scene resumes with Kimberly.KIMBERLY Sounds like you might have a busy afternoon ahead of you. Are there any otherquestions I can help you with?STUDENT My last question is about the PHR program. It seems like the survey onFacebook got peopleâs attention. Where else did you promote it?KIMBERLY We actually did a mailer to the retirement communities in our areas, to raiseawareness among the aging population. But, that didnât seem to have anymeasurable effect. Our main demographic for that product is still 50 years oldand younger. Maybe free workshops in those communities would be a betterway to go.STUDENT Thatâs a good idea, and really good information for now. Thanks, Kimberly.KIMBERLY No problem. Just let me know if you need anything else.Health Care MarketingLearnscape 4: How Are We Doing?Health Care Marketing Learnscape 4 Final December 10, 201212Scene 4: Making Your RecommendationIn this scene, the Student will submit an email to Quinn Smith, Chairman of the Board, outlining the topthree strengths and the top three weaknesses of the marketing campaign, along with suggestions onhow to improve on the weaknesses.Location Studentâs OfficeScene setup Student is sitting at their desk.On-screen characters NoneOff-screen characters NoneOn-screen text: Itâs time to write your email to Quinn Smith, Chairman of the Board, outlining the topthree strengths and the top three weaknesses of the Bright Road marketing survey results. Be sure toinclude suggestions on how to turn the weaknesses into strengths.NOTE: The scene is a close up of the studentâs computer screen with the email application open. TheâTo:â section is filled with the description âQuinn Smithâ and the subject is already filled in:âCONFIDENTIAL: Marketing Survey Results Recommendations.âOn-screen text: Type your recommendation in the body of the email. Donât forget, you can use thesurvey results and notes youâve taken throughout your interviews. Be sure to back up yourrecommendation with the analysis of the information gained along the way.NOTE: The student will be given an option to âSubmitâ the email after writing it. After the studentsubmits the email, the computer screen fades to the previous view of the studentâs office.On-screen text: Your recommendation to Quinn Smith has been sent! Nice work

 
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