Write a six to seven (6-7) page paper in which you:

1. Develop the company’s branding, pricing, and distribution strategy.
2. Provide the following marketing strategy information:
   1. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
   2. Develop the differentiation strategy in relation to the closest competitor.
   3. Establish whether the company’s intention is to be a leader or follower within the industry.
   4. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.
   5. Discuss the marketing research tools that you used in your marketing strategy.
3. Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.
4. Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
6. Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
7. Assess the potential for your company’s overall performance in relation to the marketing plan objectives.
8. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
9. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

• Sunday Dialogue: How Corporations Behave

Considering the article, write an APA-formatted paper of 4–5 pages that addresses the following:

Part 1: Developing the Philosophical Thesis Statement

Alfred North Whitehead’s statement: “What is morality in any given time and place? It is what the majority then and there happen to like and immorality is what they dislike” is a very controversial statement. Think about this statement as you consider the following questions as a guide to help your formulate a thesis statement.

Select 1 of the following questions to answer and develop your thesis statement:

• Businesses can have ethical standards, but businesses are not moral agents. Do you agree or disagree?
• Is it true that the “bottom line” of business is profit and profit alone?
• In business, are there other less tangible goals that are intrinsic to and just as important as making money?
• In a business environment, why should people be moral as individuals?
• Why should a corporation or organization be moral?
• Could you apply the first formulation of Kant’s categorical imperative to a business environment?

Part 2: Developing the Essay

• Identify your thesis statement (argument claim) within the introduction of your paper.
• Conduct research using library resources.
• Outline your essay, considering deontological ethics, teleological ethics, moral objectivism, and ethical relativism in your argument.
• Provide at least 3 valid reasons to support your argument.
• Also, be sure to include the following in your APA formatted essay:
  • Use of explanations of philosophical concepts such as utilitarianism, categorical imperatives, process philosophy, moral relativism, moral absolutism, ethical relativism, moral objectivism, deontological ethics, or teleological ethics to structure your essay and provide evidence to support your claims.

Your argument and reasons (claims) should be defended by philosophical concepts supported by evidence, which is based on your research. Please use the APA library to begin your research.

Part 3: Conclusion

Consider morality and ethics from the perspective of Alfred North Whitehead’s process philosophy and Immanuel Kant’s universal categorical imperative. After conducting your research and writing your essay, could you conclude that businesses can have ethical standards, despite the fact that businesses are not moral agents? Why or why not? Please explain summing up your argument.

Part 4: Review Checklist before submitting essay

1. Your essay should be checked for proper use of grammar, spelling, and punctuation.
2. You may find that you change your mind on the issue as you are writing your paper. That is fine, but be sure to present your ultimate decision at the beginning of the paper, and stick to it consistently throughout. This may require that you go back and change paragraphs to support your changed thesis statement.
3. Your argument should be clear, concise, and supported with logically valid claims and evidence followed by APA in-text citations.
4. A reference page documenting your sources should be included.

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Reference

Feldman, J. (2012, August 27). Sunday dialogue: How corporations behave. The New York Times. Retrieved from http://www.nytimes.com/2012/09/02/opinion/sunday/sunday-dialogue-how-corporations-behave.html?ref=ethics

Grading Criteria:

In a 1-2 page paper, analyze why and how leadership determines what to measure and how this helps determine quality.

Include at least two research sources in your paper and cite them in a References page at the end in APA format. As in all writing assignments, follow standard mechanics in writing, grammar, punctuation, and spelling.

Submit your completed assignment to the drop box below.