Strategic-Communications-Plan-assignment-help-

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For your final paper:
Strategic Communications Plan
Include a mission statement for an agency, you can chose a police, corrections, or juvenile agency.
State the purpose of the plan.
Development/Research –
Develop and explain a method that you would use to research the needs of the agency.  Who and what you are targeting.
Will you conduct Communication Audits, Surveys, Focus Groups, or other means to determine your needs and gaps.

Develop your outcomes:
Goals and Objectives for the agency. ( Be Realistic and develop goals that are specific, measurable, agreeable to the agency, and timely.) How you would organize the communications (create a section, assign one person, create or hire a PIO?)
What are your agencies current strengths or weaknesses, opportunities, what is the perception of your agency with your stakeholders?

Stakeholders:
Identify all stakeholders both inside and outside the agency.  Include elected officials, victims, parents, neighborhoods, minority communities, faith based organizations, etc.

Develop a strategy:
Identify short and long term strategies to include style, tone, spokesperson(s) means and methods of distributing information or communicating your message.  Don’t just say you will use social media.  Identify what you would use and what types of messages you would use it for. 

Create a Brand:
What will your Brand look like?  Will you create an image everyone can identify with, RCMP Mounties – red uniforms on horses, Marines – clean crisp sharp, etc.

How will you implement your strategy?
Where will you get funding?  Will you use a network of partnerships to establish methods of sharing or borrowing resources?

Evaluation:
At what points will you evaluate your plan.  Checkpoints for periodic assessment to determine if you are achieving the desired effect.  Leave some room for flexibility and changes.

Who will be your main communicator?  PIO or CEO?  When would the CEO be more appropriate than the PIO? 
Who and how will requests for information under the FOIA be handled?
Will you have a victims advocate that can address and assist victims?

In addition to developing this plan, make sure you also explain your points.  Don’t just indicate what you would do, but explain why you would do it.
Use resources such as IACP.org, PERF – police forum.org, Police Foundation and thinktanks like the PEW Foundation, etc. 
On the last page of your paper site the resources you used.

 
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