role marketing research

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Individual Project Assignment 1 (IPA 1): Ch 1 The Role of Marketing Research

 

Instructions:

How ______(pick an organization from the list below)______ conducts and uses marketing research in their strategic marketing management? Fill out and submit the form below. Be sure to read lecture Slides 18-26 and notes below slides (I ATTACHED ALL THE PRESENTATION SLIDES ALREADY).

 

  1. Identifying and evaluating market opportunities

 

Discuss 2 relevant trends (e.g., consumer, market, technology) [1 pt]:

 
  1. Analyzing market segments and selecting target markets

 

 

Describe the target market. Also, what research tool can help the company understand the target market? [1 pt]

 

 

 
  1. Planning and implementing a marketing mix (4P’s)

 

Provide a research example for each of the 4p’s (see my examples in notes below slides) [2 pt]:

·      Product

 

·      Pricing

 

·      Place

 

·      Promotion

 

 
  1. Analyzing firm performance

 

How to analyze firm performance? And what type of data? [1 pt]

 

List of Organizations: CHOOSE ONE!

A manufacturer of breakfast cereals

A company that publishes marketing textbooks

A store that sells organic foods

A manufacturer of outdoor sportswear

A manufacturer of pet products and supplies

An online dating site

 

PS: SEE THE PRESENTATION SLIDES I ATTACHED

-It is due on the 7th February at 11:59 PM CA time

-Please let me know if you have any further questions

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