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Marketing Research

Answer the following questions in 1 to 2 pages

  1. What benefit would be gained by utilizing linear programming (LP) for marketing research?
  2. Discuss and provide a basic example of how LP can be used for marketing and/or consumer research.

Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.

Grading Criteria Assignments

Maximum Points

Meets or exceeds established assignment criteria

40

Demonstrates an understanding of lesson concepts

20

Clearly presents well-reasoned ideas and concepts

30

Mechanics, punctuation, sentence structure, spelling, APA formatting.

10

Total

100

 
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