power point presentation 1514117 2

PowerPoint Presentation Part 1

Review both Milton Friedman’s “Traditional View of Business Responsibility” (p. 72) and Archie Carroll’s “Four 

Responsibilities of Business” (p. 72-73) in the textbook, and develop an understanding of their ethical principles. You are 

also welcome and encouraged to research them using outside sources. You are to compare the two theories and create a 

PowerPoint presentation on your comparative study. Your PowerPoint presentation should include the following elements:

 Slide 1: Title page

 Slides 2-3: A summary of Milton Friedman’s main points

 Slides 4-5: A summary of Archie Carroll’s main points

 Slide 6: Which principles would you like implemented at your current place of work (or where you wish to work in 

the future), and why?

 Slides 7-8: Provide two detailed examples of organizations where you believe that Friedman’s theories are 

applied.

 Slides 9-10: Provide two detailed examples of organizations where you believe that Carroll’s theories are applied.

 Slide 11: List of sources using APA guidelines

 

 

PowerPoint Presentation Part 2

Review the portion of Web Chapter A concerning new product innovation. You can access Web Chapter A at this web 

address: http://www.pearsonhighered.com/wheelen/cases.html. Then select a new product that you have been introduced 

to in the past 12 months. You are also welcome and encouraged to research this new product using outside sources. You 

are to create a PowerPoint presentation about the marketing strategy for this relatively new product. Your PowerPoint 

presentation should include the following elements:

 Slide 1: Title page

 Slide 2: Description of the new product

 Slide 3: Explain which category of innovation is emphasized.

 Slide 4: List what differentiates the product from the competition.

 Slide 5: Describe the product’s target market and its demographics.

 Slide 6: Describe the market size and potential product demand.

 Slide 7: Explain in which stage of the product life cycle is the product.

 Slide 8: Predict product demand in five years.

 Slide 9: List of sources using APA guidelines