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1. Explain how attitudinal change is achieved through reevaluating attributes, changing brand beliefs, adding an attribute, and changing the overall brand rating. Give one or more examples.

300 words and 1 reference required

2. Describe split-brain theory and provide an example of advertising that appeals to each side. Do you think these examples are effective? Why?

300 words and 1 reference required

Please submit in different documents and ENSURE this is completed by the time period given. It is very important.

 
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