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art 1: Primary Task

Within the Discussion Forum area, write at least 300 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

In your last manager’s meeting, the director of sales asked you to create a promotional plan for the hotel’s new “staycation” package. The promotion will need to be in all of the local media, including television, radio, newspaper, and the Internet. The promotion needs to include the “staycation” rate of $99 per night and access to the world-famous water park that you have on-property. The promotion will run for 1 week and will include a single message that can be delivered consistently in each of the local media outlets.

You have been asked to discuss the following with the director:

• What will your promotional plan include? How will you present your promotional plan to the director of sales?
• What is the single message you will create for the promotion, and how will it be presented on television, on the radio, in newspapers, and on the Internet?
• How will you be able to review the effectiveness of the promotion after 1 week?
• What are the benefits of a plan like this?
• What are the drawbacks of a plan like this?

 

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