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  1. Read the McDonald’s Case Study located in the Case Study section of the text.
  2. Write a summary of the case study. In your summary, be sure to discuss the external environment in which McDonald’s operates and how the environment influences its strategy.
  3. Note: a summary is a comprehensive and yet brief form of the case study. It is considered a critical thinking exercise.

Your summary should be a minimum of 2 pages in length and must be in your own words. Include 3-5 references. Only one reference may be from the internet (not Wikipedia). A detailed explanation of how to cite a course using APA can be found here (link). Include a title page with your submission. Only the body of the paper will count towards the page requirement. 

 

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