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I need a 1600 word APA format paper. Company is Bank of America. Product/Service is checking accounts. Only the highlight Sections

 

I have attached pervious papers to help see what we came up with so far. 

 

 

Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

 

Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:

  • Your promotional strategy for your product or service, including how you may use the following:
  • Advertising 
  • Public relations 
  • Digital marketing 
  • Sales promotion 
  • Direct marketing 
  • Event marketing 
  • Outdoor
  • The effect professional selling may have on your offering
  • An initial budget for your plan
  • The methods you use will measure the success of your plan
  • Any ethical issues your marketing plan might have

Prepare a 15- to 20-minute oral presentation accompanied by a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan.

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