Marketing-Discussion-questions-on-the-company-OLDSPICE-marketing-homework-help

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Directions for the Discussion

To obtain full credit for this assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion Board guidelines as provided in your Syllabus.

Be sure to comment on at least two of your classmates’ posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.

Companies are increasingly using social networking sites such as Facebook and Twitter as part of ongoing business practices. The purpose of this exercise is to help you understand the impact of corporate social networking on the success of an organization.

I NEED THE TWO QUESTIONS BELOW EXPLAINED AND ANSWERED FOR THIS DISCUSSION POST. THE COMPANY MY DISCUSSION GROUP CHOSE IS “OLDSPICE”.

  1. Compare the company “OLDSPICE” social networking site with its official website. How does the content and language differ between the two sites?

  2. Identify the company “OLDSPICE” primary social media objectives based on actual communications on its social networking site. Be sure to provide examples.

****Social media objectives are listed in Chapter 18 in section 18-2b.

****The text book we use is (Lamb, E., Hair, J., McDaniel, C. (02/2013). ACP MKTG, 7th Edition.)****

****PLEASE PROVIDE REFERENCES THAT WERE USED TO EXPLAIN AND ANSWER THE QUESTIONS****

 
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