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The Buying Process

Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.

Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past.

Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process.

Remember, the five stages are as follows:

  1. Problem recognition 
  2. Search and determination of alternatives 
  3. Evaluation of alternatives 
  4. Purchase decision 
  5. Post-purchase evaluation

Note: Use the grading criteria for this assignment to guide your report. Be sure to include these details within your evaluation to support your ideas.

Write a 6–8-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

By Wednesday, December 7, 2016, deliver your assignment to the M3: Assignment 2 Dropbox.

Grading Rubric

This assignment is worth 200 points and will be graded using a rubric. Download and read the rubric to understand the expectations.

 

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