logitech case study

Case Study: Logitech: Finding Success through Innovation and Acquisition

 

Read the case study located on page 272 of the section titled Case Studies in your textbook (Hitt, M.,Ireland, R., and Hoskisson, R. (2011). Strategic Management: Competitiveness and Globalization. [Vital Source digital version]. Mason, OH: South-Western Cengage Learning) and prepare a 3- to 4-page report in a Microsoft Word document concerning the following situation:

To consider the viability of Logitech’s future, the CEO of Logitech, has brought you in as a consultant. Your task is to use the company’s competitive analysis to predict it’s future. To do so, complete the following tasks:

• Appraise the effect of Logitech’s size upon its ability to sustain its global positioning.
• Appraise Logitech’s speed of strategic decision making and implementation upon its ability to maintain or increase its market position.
• Determine whether Logitech’s past ability to innovate can be translated into continued successful market positioning.  If not, what competitive advantage can Logitech exploit to maintain its position as an industry leader?
• How does Logitech’s quality standards impact its ability to be successful in the future?

Support your responses with examples.

Cite any sources in APA format for in-text citations and references.  Must be plagiarism free.  Any source used MUST be cited within the paper as well as listed in the references.  Must use textbook and class lectures to answer this along with outside academic sources.

 

Please be sure to use the following headings for organizing your Logitech case this week.

Logitech

       Provide a brief introduction of the company and factual summary.

Size and Global Position Sustainability

       Appraise the effect of Logitech’s size upon its ability to sustain its global positioning

Decision Speed and Implementation /Market Position Impact

       Appraise Logitech’s speed of strategic decision making and implementation upon its ability to maintain or increase its market position.

Innovation and Future Market Position 

       Determine whether Logitech’s past ability to innovate can be translated into continued successful market positioning. If not, what competitive advantage can Logitech exploit to maintain its position as an industry leader?

Quality and Future Success

       How does Logitech’s quality standards impact its ability to be successful in the future?

Conclusion

       Write a summary of key points of case and future thoughts about Logitech.

 

– Please be sure to review the assignment fully and just use this as the organization I am requesting

– Assignment is asking for 3-4 pages (remember your APA with 12 pt Times New Roman, double spaced, properly formatted cover and reference page, with page numbers)

– Use of text academic vocabulary, concepts, models and theory MUST be applied to your papers as evidence of understanding and development of academic strength and support.