Explain how successful communication is used throughout a change process to convey vision and strategies to stakeholders. What may be occurring with the communication process if the change process begins to fail?

/in /by

UNIT 5

A

Explain how successful communication is used throughout a change process to convey vision and strategies to stakeholders. What may be occurring with the communication process if the change process begins to fail?

B

Why is effective and frequent communication so critical to a successful change effort? Describe either a good or a bad example of this from your organization or one that you have studied. Describe how the communication affected the various stakeholders affected by the change effort.

RESOURCES

Textbook

1. The Heart of Change: Real-Life Stories of How People Change Their Organizations

Read Chapter/Step 4 in The Heart of Change: Real-Life Stories of How People Change Their Organizations.

http://gcumedia.com/digital-resources/harvard-business-school-press/2012/the-heart-of-change_real-life-stories-of-how-people-change-their-organizations_ebook_1e.php

e-Library Resource

1. Chapter 5: Communication Approaches and Strategies

Read “Chapter 5: Communication Approaches and Strategies,” by Lewis, from the online eBook, Organizational Change: Creating Change through Strategic Communication (2011).

https://lopes.idm.oclc.org/login?url=http://library.books24x7.com.lopes.idm.oclc.org/library.asp?^B&bookid=41650&chunkid=724090605&rowid=223

2. Chapter 9: Talking to People Affected by Change

Read “Chapter 9: Talking to People Affected by Change,” by Karten, from the online eBook, Changing How You Manage and Communicate Change (2009).

http://site.ebrary.com.lopes.idm.oclc.org/lib/GrandCanyon/reader.action?docID=10438088&ppg=127

3. Effective Change Management: The Simple Truth

Read “Effective Change Management: The Simple Truth,” by Merrell, from Management Services (2012).

https://lopes.idm.oclc.org/login?url=http://search.proquest.com.lopes.idm.oclc.org/docview/1027234230?accountid=7374

 
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