dm1 assignment 3 benefits business analytics

Assignment 3: Benefits of Business Analytics

Business analytics can provide a significant benefit to organizations. If the organization utilizes business analytics and analyzes the data correctly, they will be able to make informed decisions that will benefit the organization in many ways. They could use it to make decisions to address not only short-term company goals but also long-term strategic planning.

Using the Argosy University online library resources and the Internet, research two businesses within the same industry; one that utilizes business analytics and one that does not. Select at least 2 scholarly sources for use in this assignment.

Respond to the following questions:

• Compare and contrast the two companies in terms of their use of business analytics to improve their position in the industry. You may select an organization you currently work for or one that you worked for in the past.
• Provide your rationale as to whether or not the use of data analytics has helped the company accomplish its goals.
• Describe the challenges the company may have faced by choosing to utilize business analytics that the other company did not face.

Make assumptions based on company history where required. Utilize at least 2 scholarly sources in support of your assertions.

Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Write a 3–4-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.

By Wednesday, November 11, 2015, deliver your assignment to the M1: Assignment 3 Dropbox.

Grading Criteria

Assignment Components	Proficient	Max Points
Compare and contrast the two companies in terms of their use of business analytics to improve their position in the industry.	The effect of one business choosing to utilize business analytics is clearly differentiated from a second business that does not utilize business analytics.	28
Provide your rationale as to whether or not the use of data analytics has helped the company accomplish its goals.	Rationale is provided with evidence that supports the company’s ability to accomplish its goals.	24
Describe the challenges the company may have faced by choosing to utilize business analytics that the other company did not face.	Challenges described are appropriate and likely to happen when utilizing business analytics. The challenges described are not as likely to occur for a company that does not utilize business analytics.	28
Academic Writing
Write in a clear, concise, and organized manner; demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation. Use of scholarly sources aligns with specified assignment requirements.	Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in appropriate and accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation. Use of scholarly sources aligns with specified assignment requirements.	20
Total		100