Describe the purpose of the Bachelor of Science in Health Administration (BSHA) program

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Option 1:
Imagine you received this email from one of your friends.
Hey,
I know you’re in a health administration program at University of Phoenix. I was thinking about enrolling in it too, but I’m still unsure if it’s the right fit for me. Can you tell me what you think of the program and how you think it will help your career?
Write a 350- to 700-word response to your friend in which you:

  • Describe the purpose of the Bachelor of Science in Health Administration (BSHA) program
  • Describe how you believe this program will help you achieve your goals
  • Justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.
  • Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar.
 
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