creating and implementing effective advertising messages

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Need by 29 Oct 2015 by 2300hrs EST in at least 300 words

 

Early in one of the chapters when discussing the point that effective advertising must take the retail consumer’s view, Reiman (2004) states: “Consumers don’t want to be bombarded with ads- they want to be inspired by ideas that will change their lives. Ads create transactions. Ideas create transformations. Ads reflect our culture, ideas imagine our future.” What, in your opinion, does this quote mean for retailers? Defend your response (as cited in Shimp, 2010, p. 208).

 

You may use this book for reference:  Shimp, T.A. (2010). Advertising promotions and other aspects of integrated marketing communications (8th ed.). Mason, OH: South-Western Cengage Learning.

 

Need by 29 Oct 2015 by 2300hrs EST in at least 300 words

 

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