Hi,

I need help answering these questions, the answers are due Thursday 2/13/14 at 8 pm. Thank you.

Select an existing product and identify its target market. Describe how each variable of the marketing mix (product, price, place, and promotion) is being executed. Address at least three elements of each variable.

Focus of The Marketing Mix

In a 6-8 page paper, excluding title and reference pages, consider the following:

Product:
• What features do customers care most about?
• How are the key features and benefits better or worse than those of competing products?
• How do consumers choose and use products in this category?
• How is the product branded?
Price:
• How is this product priced relative to competing products?
• What is the rationale for employing this pricing strategy?
• Are there pricing discounts (e.g., wholesalers, bulk)?
Place:
• Where is the product sold and why have those locations been selected?
• Do the locations give adequate accessibility to the target market?
• Are products sold online as well? Is there transparency between online and brick and mortar outlets?
Promotion:
• What marketing communications does this company use to promote the product?
• Describe the advertising, personal selling, public relations, direct marketing, etc. efforts).
• What main messages are portrayed to consumers? What is emphasized? What is the image?

What recommendations do you have for the marketing mix? For example, should the advertising be changed or should the product be distributed differently? Be sure to use at least 3 resources to support your analysis and recommendations.

Writing The Marketing Mix

The Marketing Mix:

• Must be six to eight double-spaced pages in length and formatted according to APA style as outlined in your approved style guide.
• Must include a cover page that includes:
  – Title of paper
  – Student’s name
  – Course name and number
  – Instructor’s name
  – Date submitted
• Must include an introductory paragraph with a succinct thesis statement.
• Must present information with critical thought.
• Must conclude with a restatement of the thesis and a conclusion paragraph.
• Must use APA style as outlined in your approved style guide to document all sources.
• Must use at least three resources to support your analysis and recommendations.
• Must include, on the final page, a Reference List that is completed according to APA style as outlined in your approved style guide.

Explain why the four steps involved in the controlling function are important. Why is a good understanding of the various ratios used by accountants and managers important to the controlling function? Give specific examples. Respond substantively to two other learners.

Of the five management functions, which do you expect will experience the most dramatic changes in the next decade? Defend your answer. Which will have the least amount of change? Explain your answer. Respond substantively to two other learners.  

Imagine that you’re an expert in the principles of business leadership. You have been invited to present at a conference held for some of the top executives at Fortune 500 companies. Your assigned topic is “Leveraging Leadership to Maximize Business Success.” 

Create a 15- to 20-slide Microsoft^® PowerPoint^® presentation in which you address the following: 

• Introduction to leadership 

• Explain the differences between management and leadership, and how cultivating leadership skills in managers can benefit the organization. 

• Explain how managers can set effective expectations for their employees to increase organizational performance. 

• Organizational culture 

• Describe how managers, when applying leadership principles, can contribute to a healthy organizational culture. 

• Managerial control 

• Identify some of the key control mechanisms, and describe how management can apply them to aid in achieving organizational goals. 

• Leveraging diversity 

• Summarize some of the best practices for leading a diverse workforce, and the benefits that can come to the organization through leveraging diversity. 

I attached an article. please read it and do the following:
the paper should be typed and double-spaced (using 11 point font) and should be approximately three full pages in length. 
 
1. Summary of the content of the article. 

2. Describe your reaction to the article by addressing some or all of the following issues: 
a. DISCUSS any findings or conclutions in which you agree or disagree;
b. Describe any findings or conclutions which you found particularly intresting (or unintresting); 
c. Describe any content which you found confusing; 
d. Which topics (if any) would you like to learn more?