Financial Risk and Required Return
Conduct some additional research on risk aversion within healthcare. In this research-based paper, analyze what the literature presents as an acceptable level of risk within the healthcare organization.
· Introduction (short)
· Application of the Capital Asset Pricing Model.
· Analysis of necessary levels of risk needed in order to maintain a level of profitability.
· Analysis of necessary levels of risk vs. excessive risk.
· Analysis of cost/benefit levels of risk to patients vs. production of large returns to the organization.
· Conclusion (short)
Your final submission will be 2-3 pages in length excluding the cover and reference pages. Be sure to include:
· Analysis of the acceptable level of risk.
· Summary of findings.
Your paper should meet the following structural requirements:
· The paper should be 3 pages in length, not including the cover sheet and reference page.
· The paper should be formatted according to APA
· Provide support for your financial statements with in-text citations from a minimum of seven scholarly articles.

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Human Organ Systems

The human body is truly remarkable and is designed to function effectively. Organs are important structures composed of different tissues that facilitate specific functions within the body. Organs function as part of an integrated group of structures known as organ systems. These organ systems form the organizational units that are responsible for crucial processes necessary for sustaining life. Examples of organ systems include, but are not limited to, the cardiovascular system, the digestive system, the musculoskeletal system, the nervous system, the excretory system, the endocrine system, and the respiratory system. Even organ systems do not function alone. These systems work together, interacting with other organs in a functional network that keeps the body in balance. (Look up the term homeostasis in your text.) When homeostasis or the normal functioning of organ systems is disrupted, disease may develop, causing injury to the body or even death.

The following case studies detail an outcome associated with a disease or organ malfunction. Select 1 study to investigate further for your assignment.

Critically evaluate the information provided, and correlate it with the organ systems that are affected in the scenario. Use the information that you have gathered to answer the assignment questions that follow the case study. Present your work as an APA-formatted research report.

Recommended: In addition to the case studies, click on the following links to view materials to increase your understanding and enhance your analysis of the cardiovascular and respiratory systems.

How Your Body is Like a Factory

How Lungs Work

Cardiovascular System

Case Study 1:

Atherosclerosis is narrowing of the arteries caused by the accumulation of fatty deposits on the arterial walls. On June 22, 2002, the St. Louis Cardinals were preparing for their upcoming baseball game against the Chicago Cubs. Concern arose when their prized pitcher, 33-year old Darryl Kile did not show up for practice. Soon after, he was found still in his hotel room where he had suddenly died in his sleep (New York Times, 2002). It was discovered that the cause of death was related to three of his coronary arteries being 80–90% blocked as a result of atherosclerosis (New York Times, 2002), which ultimately caused him to suffer a heart attack.

Answer the following questions in regard to this case study:

• Why would atherosclerosis result in a heart attack? Provide a brief explanation based on how the heart functions.
• How are arteries different from veins and capillaries? Describe the functions of both arteries and veins.
• Vertebrates and some invertebrates have a closed circulatory system. Explain the advantage of having a closed circulatory system over an open circulatory system

Case Study 2:

Cigarette smoking remains the leading preventable cause of death in the United States, causing an estimated 438,000 deaths—or about 1 out of every 5 smokers—each year (National Cancer Institute, 2008).

Mr. Amos is 57 years old and has been smoking for the past 30 years of his life. A recent doctor’s visit revealed that Mr. Amos has stage 3 lung cancer, characterized by his symptoms of nagging chest pain, fatigue, coughing up blood, substantial weight loss, and increased carbon dioxide levels in his blood. The doctor informed Mr. Amos that had he quit his smoking habit several years ago, he would have reduced his risk for developing lung cancer later in life. Mr. Amos immediately began treatment for the lung cancer that had metastasized to his lymph nodes.

Answer the following questions regarding this case study:

• What main components in cigarettes affect the respiratory system? Explain their effects on specific organs, cells, and processes in the respiratory system.
• There are alternate mechanisms of transporting carbon dioxide (CO2) and oxygen (O2) in the blood. Explain how smoking might lead to increased levels of carbon dioxide in the blood.
• Can smoking affect other organ systems of the body? Give specific examples, and briefly explain your answer.

Follow these guidelines for your paper:

• Utilize at least 2 credible sources to support the arguments presented in the paper. Make sure you cite them appropriately within your paper, and list the references in APA format on your Reference page.
• Your paper should be 2–3 pages in length, not counting the Title page, Abstract, and Reference page. In accordance with APA formatting requirements, it should be double-spaced and include a running head and page numbers.

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Define advertising, and explain it through a banking-related example.Advertisement in simple terms refers to the act of making a notice or public announcement with the aim of promoting a product, a job vacancy or a service (Stanton, 1984).

These are all the assignments from week 1 thru week 4.
WEEK 1
Define advertising, and explain it through a banking-related example
Advertisement in simple terms refers to the act of making a notice or public announcement with the aim of promoting a product, a job vacancy or a service (Stanton, 1984). It is done through different forms of audiovisual communication such as print, television and so on. In technical terms, the act of advertisement can be described as a form of marketing involving the sending of a non-personal message to the consumer with the aim of selling an idea a product or a service (Stanton, 1984).
Let’s say a bank wants to make its consumers aware of a new mobile banking feature. The feature allows them to control all their banking activities via a mobile phone app. The new banking feature is not only to ensure its current customers stick to the bank in question but also attract new ones. The bank needs to advertise this feature to make the immediate public aware. But awareness isn’t enough, it needs to make them interested in what they have to offer, hence they will end up using catchy words and phrases coupled with flashy graphics with short slogans. This is what constitutes the process of advertisement. Everything revolving around making an audience aware or interested in a feature.
Define public relations, and explain it through a banking-related example
According to Roos (2014), Public relations refer to all activities that revolve around a certain company or organization maintaining a preferred and favorable message in the eyes of the public. Contrary to advertisement, public relations are usually not marketing oriented hence it may resort to the provision of free coverage to the clients (Roos, 2014)
Let’s take into account the banking scenario presented above. A customer may be so impressed with the wide range of features the banking app has to offer that he/she may write a letter expressing how overwhelmed he or she is. The banks may then call the customer and conduct an interview concerning the app’s features. The interview may be put on the newspaper as an article. The customer may not be offered any form of payment, but the publication of the interview will work very well in portraying a good image of the bank to the consumers.
Compare and contrast these concepts as they relate to marketing
Advertising and Public Relations are similar in that both seek to raise public awareness for promotion purposes (Roos, 2014). They are both communicated through a formal form of communication such as print and television, and finally, they are both done with the intent of gaining favorable coverage from the immediate public (Roos, 2014).
Advertising, however, gives the company, individual or organization complete control on the structure of the ad itself, such as the message, graphics and so on (Stanton, 1984). Public relations give limited control. Advertisement is also centered to the promotion of a specific product while public relations involve the promotion of the overall brand.
Illustrate how these are components of the overall marketing mix.
According to Stanton (1984), advertisement initiates control. Since you pay for slots in the various forms of media, you can greatly manipulate the time, setting, message and overall gist of your ad. You can also specify the geographic location and time in which the ad will air. Advertisement is also a basis for brand promotion.
Public relations work to ensure the audience has nothing but positive remarks toward the company in question. This goes hand in hand with marketing because no one is likely to acquire a product from a negatively reviewed company.
References
Stanton, W. J. (1984). Fundam

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