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Week 6 – Final Paper

Final  Paper

Develop a marketing plan for the successful development, commercialization and introduction of any product of your choice in the market place. You are required to: (1) analyze the general business situation in detail, including organizational strengths and weaknesses, environmental opportunities and threats, industry trends, and direct and indirect competition. Based upon your situation analysis, you will (2) develop an organizational mission and forecast performance goals. Based upon your objectives, you will (3) create a marketing strategy. Based upon your strategy, you will (a) segment and target potential customers. Based upon your customer targets, you will (b) choose an appropriate and integrated marketing mix, including: products and services, pricing, promotion and advertising, distribution and location, and other elements of the marketing program – the summary and specific recommendations for the execution of the plan. 

The Final Paper: 

Must be eight (8) double-spaced-pages in length, exclusive of Appendix, References, Exhibits, etc., and formatted according to APA style as outlined in the approved APA style guide. 

Must include a cover page that includes:

 

  • Title of paper
  • Students name
  • Course name and number
  • Instructor’s name
  • Date submitted

Must address the topic of the paper with critical thought. 
Must use APA style as outlined in the approved APA style guide to document all sources. 
Must include, on the final page, a Reference List that is completed according to APA style as outlined in the approved APA style guide and incorporates at least 4 resources from Ashford University Library.

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Evaluation of Corporate Performance

The Final Project will involve applying the concepts learned in class to an analysis of a company using data from its annual report. Using the concepts from this course, you will analyze the strengths and weaknesses of the company and write a report either recommending or not recommending purchase of the company stock.
 
Research Tip: The “Mergent” database in the Ashford University Library contains company profiles and financial information for publicly traded companies and their competitors.  To access this database enter the Ashford Library and select “Find Articles and More” in the top menu panel. Next, select “Databases A-Z” and go to section “M” for “Mergent”. For help with using Mergent, use Mergent Online Quick Tips. 

For help with reading an annual report access this handy guide from Money Chimp.

The completed report should include: 

  1. An introduction to the company, including background information.
  2. A complete and thorough financial statement review.
  3. Pro Forma financial statements (Balance Sheet and Income Statement) for the next fiscal year, assuming a 10 percent growth rate in sales and Cost of Goods Sold (COGS) for the next year.
  4. Complete ratio analysis for the last fiscal year using at least two ratios from each of the following categories:
    1. Liquidity
    2. Financial leverage
    3. Asset management
    4. Profitability
    5. Market value
  5. A calculation of Return on Equity (ROE) using the DuPont system.
  6. Assessment of management performance by calculating Economic Value Added (EVA).
  7. A synopsis of your findings, including your recommendations and rationale for whether or not to purchase stock from this company.

This report should be eight to ten pages long (excluding title page and reference pages) using APA 6th edition formatting guidelines. Support your findings and recommendations with evidence from at least five scholarly resources, such as the textbook, industry reports, and articles from the Ashford University library.

Writing the Final Paper

The Final Paper:

 

  1. Must be eight to ten double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
  2. Must include a cover page that includes:
    1. Title of paper
    2. Student’s name
    3. Course name and number
    4. Instructor’s name
    5. Date submitted
  3. Must include an introductory paragraph with a succinct thesis statement.
  4. Must address the topic of the paper with critical thought.
  5. Must conclude with a restatement of the thesis and a conclusion paragraph.
  6. Must use at least five scholarly resources from the Ashford University Library.
  7. Must document all sources in APA style, as outlined in the approved APA style guide.
  8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

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1.     The employees at Warren Manufacturing Company are unionized. As minimum requirements, the union members insist on keeping a work force of at least 300 workers, and accepting an hourly wage rate of no less than $8. Beyond those minimum requirements, however, they are considering some different economic goals. Calculated on an hourly basis, the employees’ marginal revenue product schedule is:

                                                  Employees         MRP

                                                         100                  $20

                                                         200                    18

                                                         300                    16

                                                         400                    14

                                                         450                    13

                                                         500                    12

                                                         550                    11

                                                         600                    10

                                                         650                      9

                                                         700                      8

                                                         800                      6

                                                         900                      4

            a)  If the union attempts to maximize the wage rate of its employees, subject to the above constraints, what wage rate and employment level can it expect to achieve?

            b)  If the union attempts to maximize the employment of its members at Warren, what wage rate and employment level can it expect to achieve?

                       

           

3.     How much choice do you expect to have in your working lifetime between leisure and labor? What factors will influence your choice?

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200 WORDS EACH

 

(1) Watch the Steve Jobs video in Unit 8: “How to Live Before you Die”

 

https://www.youtube.com/watch?v=mUlN78N1NN8

What moved you and what lessons did you learn from him? and/or How can you apply this to the workplace?

 

 

(2) Choose two moons shots (ATTACHED) which you feel are most significant in changing the future of management and leadership in organizations.

  1. Discuss why these two are important to you and how you can apply these in your organization.
  2. What would the impact be in your organization if implemented? What would be the challenges and barriers to implementation?

Here are my choices…more questions than answers:

Redefine the Work of Leadership and Reducing Fear and Increase Trust

Redefining the Work of Leadership…I think leaders need to provide a more compelling meaning in who we (leaders and subordinates) are in an organization and where we are headed.  I am also interested in finding out more about leaders being social architects, looking deeper into the employees’ and customers’/consumers’ behaviors. Also important is understanding the community we are surrounded by, and creating a collaborative and innovative environment to increase innovation, making a better product/service and having an engaged workforce.  

Reducing Fear and Increasing Trust…I am still amazed at hearing from students how much fear is present in organizations and subsequently, how unapproachable managers still are in the workplace. I want to know what causes this culture of fear and more importantly, how is it able to be sustained for so long. My doctoral work originates with cultures of fear and intimidation in organizations. Not just from employees being bullied, but what type of experience employees bring from previous jobs. Many have been bullied and have formed a distrust of management, making it difficult for a non-intimidating culture to gain their trust. How do we suspend these assumptions and allow for a more open dialogue between each other?  We are afraid to open our mouths because of the risk of losing our jobs?  That does not sit well with me.

 

(3) How can you use Systems Thinking (BOOK ATTACHED) to simplify your daily life?  Or is System Thinking just a “corporate” way of defining and justifying common sense?  Give this one some real thought!!

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Assignment 1: LASA 2—The Marketing Plan

The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As you draw to the culmination of this course, apply all that you have learned to develop a comprehensive marketing plan.

Directions:

Identify a company you would like to use for this assignment. This should be an organization that you are familiar with, or have access to their information. You will complete a comprehensive marketing plan, which will include an analysis of their current market situation. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the marketplace? Remember, you will need to justify your approach using market research and data.

The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?

In your marketing plan, be sure to include the following sections:

  1. Executive Summary and Table of Contents

In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measurable, and reasonable.

  1. Situational Analysis

A situational analysis presents a snapshot of the market in its current state by describing the company’s products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:

  • Market summary
  • SWOT analysis
  • Competitor analysis
  • Product offering
  • Keys to success
  • Critical issues
  • Pricing
  1. Marketing Strategy

The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market’s needs and wants? How will you price your product? Within your market analysis, be sure to address the following:

  • Mission
  • Marketing objectives
  • Product positioning
  • Marketing mix (4 Ps)
  • Marketing research
  1. Financials

The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:

  • Sales Forecast
  • Profit targets
  1. Controls

The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12-month calendar should be developed to clearly target specific dates for product introductions and promotional activity. 

Remember to include the following:

  • Milestones
  • Implementations and timelines
  1. Summary

The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page.

Remember to review the grading criteria as you write the plan to ensure you address all needed elements.

Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook.

Write an 8–12-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A1.doc.

By Saturday, July 12, 2014, deliver your assignment to the M5: Assignment 1 Dropbox.

 

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application assingment 25

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Application Assignment 25 Instructions

 

 

 

 

    1. Download the ValleProducts.accdb database. Save the file as ValleeProducts_LastNameFirstName.accdb

 

 

 

 

 

    1. Create a new table named Orders using the table design below. You may create your table in design view or datasheet view. Save the Orders table as Orders Your Name #3.

 

 

 

 

 

 

 

 

 

 

 

 

 

    1. Add the three records listed below to the Orders table.

 

 

 

 

 

 

 

 

 

 

 

 

 

    1. Define a one-to-many relationship between the Customer table and Orders table. Right click in the window and select Show table. Select the referential integrity option and both cascade options for the relationships. Save the relationship.

 

 

 

 

 

    1. Create a query based on Customer table that shows CustomerNum, CustomerName, Street, City, and State for all customers in Grand Rapids, South Bend, and Toledo. This will be a List-of-Values query.

 

 

Save as #5 Cities YourName.  Query results will show 8 records.

 

 

 

 

    1. Create a query based on the Coffee Table that displays all four fields. Show only those records that do not have the following Coffee Types: African, Blended, and Flavored.

 

 

Save as #6 Coffee Types YourName. The query results will show 13 records.

 

 

 

 

    1. Create a query based on the Product Table that shows all Decaf products that have a WeightCode field value of A, or whose Price field value is less than 30. Display all fields from the Product table. Open the Product table and look in design view if you need information about how Decaf is listed there. Remember to indicate Decaf in both rows. Hint: Look in design view of the Product table to see how Decaf is displayed. You must be sure to use the OR operator for A or < 30 which means those two criteria must be on two different rows.

 

 

Save the query as #7 Decaf YourName. Your results should show 35 records.

 

 

 

 

    1. Create a new query based on the Product table. Use aggregate functions to find the lowest, average and highest values in the Price field. Name the fields: Lowest Price, Average Price and Highest Price, respectively.

 

 

Save the query as #8 Prices YourName. Your results will show one row of results:  $7.99 $30.36   $234.00

 

 

 

 

    1. Create a new query based on the Product table. Use aggregate functions to find the lowest, average and highest values in the Price field by WeightCode. Name the fields: Lowest Price, Average Price and Highest Price, respectively.

 

 

Save the query as #9 Price by Weight YourName. You will have 7 rows of output in this query.

 

             

 

 

    1. Create a parameter query based on the Customer table that prompts for customers in a specific state. Do not just make a select query. A parameter is different. Display the CustomerNum, CustomerName, City, and State fields.

 

 

Save the query as #10 States YourName. Run the query using a parameter value of OH. You will see only 4 Oh records.

 

 

 

 

    1. Create a query based on the Order table and display all fields. Show the record that has a billing Date equal to 2/15/2012. Save the query as #11 Date Your Name.

 

 

 

 

 

    1. Create a query based on the Order table and display all fields. Only show records that have not paid. Add a calculated field that will display a late fee of 2.8% based on the Invoice Amount field. Use the Standard format and 2 Decimal places. Rename the new field Late Fee.

 

 

Save the query as #12 Late Fee YourName. One of the Late Fees will be $55.61. There will be one other late fee.

 

 

 

 

    1. Create a query based on the Coffee table (include all fields) that shows all records where the Coffee Name ends with Blend. Use a Pattern Match query.

 

 

            Save the query as #13 Blend YourName. Your results will display 6 records.

 

 

 

 

    1. Create a form in Design View using the Coffee and Product tables.

 

 

 

 

 

a)     

Place the all fields from the Coffee table under the Detail section.  Move them so that they approximate the picture of the form below.

 

 

b)     

Add an appropriate title to the form and add your name to the end of the title.

 

 

c)     

Place a subform under the Coffee fields on the detail section based on the Product table. Include all fields from the Product table.

 

 

d)     

Click on the subform label (highlighted in yellow below) and type your name after Product. Do not rename the entire subform, just the label.

 

 

e)     

Switch to Layout View and resize the columns in your subform to best fit.

 

 

f)      

Save the form as #14 Form YourName.

 

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