Your client wants to see new customer segments that might be interested in the new and improved product. For additional information on how to develop a customer profile, visit this Web site. Develop a brief customer profile for your client. The profile will include the following: •Choose 2 new customer segments for the newly repositioned brand, and name them. You can make up a name based on their characteristics. For example, if you were selling a coffee brand, you might have Serious Sippers as a customer segment and Dabble Drinkers as a second segment. •Identify the primary and secondary markets. ◦The primary market is often larger than the secondary market. These customers are often the primary users of the product. ◦The secondary market can include in-between customers who might occasionally use or be interested in the product. •Detail the demographics and the psychographics of both segments. ◦Include the basic characteristics of your current and potential customer, such as age, income, education, and geographic locations. ◦Evaluate your customers’ lifestyles, such as hobbies and other interests.

2-3 pages in length

For this assignment, you will develop a plan for at least 3 types of tests, and describe the quality controls that you plan to perform quality assurance for online ordering system.

• Test and Quality Assurance Plan
  • Develop a plan for unit testing. Include specific application functions that will be tested and how the tests will be conducted.
  • Develop a plan for system testing. Include areas that you will test within both the application and a system as a whole and how errors will be tracked and reported.
  • Develop a plan for user acceptance testing. Include key stakeholders who should perform the test and how they will record any issues that they find.
  • Develop a quality assurance plan. Include specific quality assurance methods or control, what their purpose is, and in which phase they will be utilized.

Option #2: Regulatory Requirements and Reporting

Research and determine which regulatory agencies/organizations govern financial reporting and solvency for different types of managed care organizations. Prepare a chart that compares/contrasts the approach of each agency. Your chart should include:

• A description of each agency
• The type of healthcare organization impacted
• Different aspects of its governance

Your chart should be prepared according to CSU-Global Guide to Writing and APA Requirements and include a minimum of three sources.

Weekly Research Paper (85 points total): Prepare a three-page paper in APA style that describes, explains, addresses, and answers the following.

Many people shy away from careers in selling, often because they think they are not outgoing enough or because salespeople are dishonest or pushy. In this weekly research paper, describe your most memorable experience with a salesperson that was positive and made you feel comfortable. Then in the next section, describe an experience with a salesperson that was unpleasant and made you feel uncomfortable. In comparing the two experiences, answer the following questions. In reflecting on the positive experience, what one thing about the experience made you feel good about it? Why? In reflecting on the unpleasant experience, what one thing about the experience made you feel uncomfortable about it? Why? Consider what you do for work on a day-to-day basis. Given what you do, do you consider yourself to be some form or fashion of a salesperson? Why? Why not?

Include APA style in-text citations as well as a reference section.

Research papers should be typed in Word. Use 1-inch margins with 12-point type and double spacing. Proper spelling, grammar, clarity, and APA style for a business report will be considered in addition to concepts as part of the final grade. Use subheadings to separate major sections or concepts. The final paper should be between 750 and 1,500 words and three pages in length. Submit your paper as an attachment in the Dropbox. Remember, your submitted paper must be your own work with appropriate citations for your resources. Please be sure to include in-text (parenthetical) citations in APA format and a list of references for all sources.