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Question 1
A ____ is something that an organization does extremely well and may give a company an advantage over its competition.
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benchmark
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sustainable competitive advantage
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core competency
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strategic vision
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marketing opportunity
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Question 2
According to the Boston Consulting Group, marketers may classify their products as all of the following except
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dogs.
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cash contributors.
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question marks.
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stars.
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cash cows.
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Question 3
The Boston Consulting Group’s matrix is based on the
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idea that a firm’s market share and market attractiveness are the important factors for a marketing strategy.
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assumption that a firm’s actions have a profitable impact on marketing strategy.
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business position and market attractiveness of the firm.
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philosophy that a product’s market growth rate and its market share are important determinants of its marketing strategy.
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idea that a product’s market growth rate and market attractiveness determine the marketing strategy.
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Question 4
A competitive advantage that cannot be readily copied by the competition is referred to as a(n) ____ advantage.
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controllable
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sustainable
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noncopyable
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effective
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implementable
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Question 5
Customer relationship management is facilitated by gathering useful data from
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telephone interactions with customers.
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personal interactions with customers.
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online interactions with customers.
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all customer-contact points.
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all exchange transactions.
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Question 6
A marketing unit can be organized according to functions, products, regions, and
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sales.
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target markets.
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competitive units.
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types of customers.
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product features.
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Question 7
____ strategy determines the means for utilizing resources in the functional areas of marketing, production, finance, research and development, and human resources to achieve the organization’s goals.
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Corporate
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Business-unit
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Marketing
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Mission statement
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Marketing mix
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Question 8
An organization’s business goals should be derived from its
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mission statement.
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strategic plan.
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strategic business plan.
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marketing plan.
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marketing strategy.
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Question 9
An expected level of performance against which actual performance can be compared is a
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standard performance.
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standard of excellence.
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step in sales analysis.
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performance standard.
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corrective standard.
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Question 10
Key factors in determining the best organizational structure for a marketing unit are the
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preferences of top management.
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fiscal resources of the firm.
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number of employees.
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diversity of the firm’s products and the characteristics and needs of the people in the target market.
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skill levels of employees.
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Question 11
To monitor changes in the marketing environment effectively, marketers must engage in
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environmental scanning and analysis.
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economic scanning
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self-regulatory analysis
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marketing research analysis
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information collecting
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Question 12
Consumerism is a
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diverse group of individuals and organizations opposed to foreign producers that sell products in the United States that are much cheaper than those produced by U.S. manufacturers.
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social movement that is trying to encourage consumer satisfaction.
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social movement that is reorganizing the Council of Better Business Bureaus.
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diverse group of individuals and organizations attempting to protect the rights of consumers.
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social movement that provides consumers with means for expressing satisfaction and expressing their gratitude to producers.
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Question 13
The accumulation of past income, natural resources, and financial resources is known as
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income.
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collected income.
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credit.
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wealth.
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savings.
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Question 14
In the near future, what subculture will become the second largest group in the United States?
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Whites
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African Americans
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Asians
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Hispanics
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Native Americans
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Question 15
Which of the following actions is illegal?
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Political officials influencing how much a government agency purchases and from whom.
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Corporate contributions to candidates.
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Corporate contributions to elected officials.
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Political officials helping businesses secure foreign markets.
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Paying political officials not to enforce a particular law.
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Question 16
Marketing ethics
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refers to laws and regulations that govern marketing.
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refers to principles and standards that define acceptable conduct in marketing.
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maximizes an organization’s positive impact and minimizes its negative impact on society.
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is most important for advertising agencies.
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applies well-defined rules for appropriate marketing behavior.
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Question 17
Who are the primary recipients of the benefits of strategic philanthropy?
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Employees and investors
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Companies and society
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Primary stakeholders
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Managers and companies
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Society and communities
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Question 18
____ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.
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Oligopolic
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Total budget
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Generic
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Product
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Brand
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Question 19
Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.
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the organizations’ ethical climate
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the federal government
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various self-regulating bodies
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governmental agencies
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the industry leaders’ ethics
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Question 20
The 1990 Nutritional Labeling and Education Act directly prohibits
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exaggerated claims made by health and fitness products.
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putting the words “cholesterol-free” on any food package.
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putting nutritional information on most food products.
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exaggerated health claims on food packages.
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the use of any health claim on food packaging.
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