A New Strategy for Kodak

1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry.

2. Analyze Kodak’s horizontal and vertical integration strategy and determine the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service industry. Provide a rationale for the determination.

 3. Determine five (5) ways in which pursuing a multibusiness model based on diversification may increase profitability for the company. Provide at least two (2) examples of such use of a multibusiness model from industry to support the rationale.

 4. Recommend one (1) implementation strategy for Eastman Kodak that considers organizational design, strategic control systems, structure, and the type of organizational culture fitting for the organization and its new industry. Justify the recommendation.

5.

Speculate on the way in which both the corporate-level strategy and the implementation strategy you recommended in Question 2 and Question 4 would support ethical business behaviors. Analyze the significant manner in which ethics, corporate social responsibility, and environmental sustainability impact the implementation of the strategies that you have recommended.

 (5-7) pages APA Style

Use at least three (3) quality academic resources

eekly tasks or assignments (Individual Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

For the next four weeks, you will be working on a single essay. In this essay you will select an important issue or problem, research this issue, and then propose a solution. Each individual project will take you through the writing process – from the question that first inspired your research to your final draft in phase 5. Your phase 2 Individual Project is the first step towards this final paper.

The first step is to choose a topic that you are interested in writing about. Choose a topic from the following list:

• Gang violence
• Border security
• 30 Million Uninsured Americans
• The collapse of the housing market
• The crisis of American Education
• The college football playoff system (BCS vs. Playoffs)
• Increasing use of Medical Marijuana
• Low turnout of American voters

Once you have decided on your topic, formulate a research question to narrow it. Ask yourself: what is the specific problem you will be writing about and what is the solution to that problem? Performing research will help you to narrow your topic and find outside sources which will support your proposed solution. For this assignment, you will create an annotated bibliography of the outside sources that you find.

What is an annotated bibliography?

An annotated bibliography is a brief list of the sources you plan to use in your research paper. This list is presented in APA formatting. You will present the source and then include a paragraph that explains what it is about, how it relates to your topic, and why it is important to your paper.

To create your annotated bibliography:

Choose 3 to 5 outside sources, two of which must be from the CTU Library. Create an APA formatted reference list of these sources. Finally, write one paragraph for each source describing the source, how it relates to your topic, and how it will help you write your paper.

Your Individual Project should contain the following:

• A properly formatted reference page with at least one reliable source
• Proper in text citations

In addition to these structural guidelines your individual project should also contain the following:

• A cover page
• Headers
• Page numbers
• Be double-spaced using 12 point, Times New Roman, Arial, or Courier fonts.

Please submit your assignment.

INSTRUCTIONS FOR YOU-SELECTED NON-FICTION INFORMATIONAL TEXT (SSNFIT)  READING JOURNAL

You will select one non-fiction informational text that you feel will be of benefit to mind, body, or spirit (no fiction, biography, autobiography, poetry, please).   Throughout the course of reading, you will employ assigned reading strategies in order to better comprehend the text’s content, as well begin the process of developing your rationale as to why or why not this text is beneficial to one’s mind, body, or spirit.

I.  Purpose and Goal Setting

In your reading journal (a collection of strategies, notes, etc), write a paragraph in which you discuss why you chose this specific text.  What did you determine about its initial relevance to you; what interests/intrigues you about its subject/content; what will keep you moving forward as a reader when/if you lose interest, etc.

Then you will set two goals for yourself as a reader:  your “reading goal” and “content goal.”  For the reading goal, what do you intend to achieve?  (examples:  finishing the book, building your fluency and stamina, deepening comprehension, etc.)  For the content goal, what do you intend to learn from your chosen text.  As you declare these goals, please include the why behind these goals.

II.  Reading Strategies

Divide your text into 5 sections (either by page numbers, chapters, sections, etc).  You will respond in using a different reading strategy for each section. 

Section One:  Dialectical Journal

You will chose significant, interesting, problematic, etc. quotes from this section.  In your journal, you will create a T-Chart upon which you will write the quote in the left column labeled “passage” (transcribed word-for-word in correct MLA format).  In the right-hand column, labeled “response,” you will record your thoughts, questions, reactions, etc.  These responses will go beyond the superficial (like: “Me too!” or “I never thought of that before.”) and move into the reflective—always think about not only what do you think butwhy do you think it.

Section Two:  Say/Mean

Similar to the Dialectical Journal (DJ), you will select specific passages from this section, only these passages need to be worthy of analysis.  Again, you will create a T-Chart, labeling the left-hand column “Say,” in which you will record the passage as you did in the DJ.  In the right hand column, labeled “Mean” you will offer your analysis, in essence interpreting, discussing, speculating, “making up” what you think the passage means. 

Section Three:  Say/Mean/Matter

In this strategy, you will be taking the process of Say/Mean to the next level.  In addition to repeating the process of Say/Mean as you did in Section Two, you will add a third column “Matter.”  To complete this column, you will need to identify some of the overarching themes explored in either this particular section of the text or in the text-in general (theme is defined as “the bigger picture” being conveyed.  For example,Catcher in the Rye is the story of an angry teenager.  The themes in the book are:  self-discovery, guilt, hope, identity, etc.)

Section Four:  Chunking

In this strategy, you will “chunk” this section into smaller, “bite-sized” chunks.  In your journal you will record the following: 

Chunk 1 (2, 3, etc.):  Inclusive Page Numbers

Main Idea:  In one – two sentences of your own words, what is the most important idea of this chunk.

Passage:  Include ONE representative passage (no more than four sentences, please), recorded in correct MLA format

Section Five:  Create Your Own!

Here, you will record your thoughts, ideas, findings with respect to this section, using any strategy you like or simply making up a new one.  Anything goes, as long as you record the process. 

III  Reflection

At the conclusion of each of the above sections, please reflect-in-writing upon the following:

1)       Discuss how using this assigned strategy informed your comprehension

2)       Where are you with mastering your reading and or content goals?  Do you need to develop new goals (this is a good thing!)?

3)       What ideas are you developing about why or why not this text is beneficial to the reader’s mind, body, or spirit.

IV  Concluding Remarks

When you have completed your text, compose, again, in your own words, a brief (1 paragraph max) synopsis of your book.  To whom, do you believe, this text is specifically targeted (who is its audience, really).  What did you learn as a result of reading… about the subject matter, about your world, about yourself?