BUS 599 Week 6 Assignment 2: marketing plan

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Assignment 2: Marketing Plan

Due Week 6 and worth 100 points

This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.

For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)

Write 3-4 page Marketing Plan & Sales Strategy section of your business plan, in which you:

  1. Define your company’s target market.
    • Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
    • Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).
      • Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.
  2. Assess your company’s market competition.
    • Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
    • Defend your strategy to successfully compete against market leaders in your segment.
      • Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
    • Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
      • Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.
  1. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
      • Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.
  2. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.
      • Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.
      • Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.
  1. Format your assignment according to these formatting requirements:
  1. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
  2. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  3. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Marketing Budget (MS Excel worksheets template)

Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.

  1. Complete the Marketing Budget worksheet for your company.
      • Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
      • Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:
        • Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.
        • Leave the number at zero (0) for any marketing vehicles you do not intend to use.
        • Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.
        • Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs.

The specific course learning outcomes associated with this assignment are:

  • Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
  • Analyze competitive positions including foreign market entry and the resulting impact on business strategy.
  • Use technology and information resources to research issues in strategic management.
  • Write clearly and concisely about strategic management using proper writing mechanics.

 

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.

Points: 100

Assignment 2: Marketing Plan

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1a. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).

Weight: 5%

Did not submit or incompletely analyzed the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Did not submit or incompletely supported your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).

Partially analyzed the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Partially supported your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).

Satisfactorily analyzed the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Satisfactorily supported your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).

Thoroughly analyzed the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Thoroughly supported your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).

1b. Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).
Weight: 5%

Did not submit or incompletely outlined the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).

Partially outlined the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).

Satisfactorily outlined the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).

Thoroughly outlined the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).

2a. Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.

Weight: 5%

Did not submit or incompletely used the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.

Partially used the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.

Satisfactorily used the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.

Thoroughly used the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.

2b. Defend your strategy to successfully compete against market leaders in your segment.

Weight: 5%

Did not submit or incompletely defended your strategy to successfully compete against market leaders in your segment.

Partially defended your strategy to successfully compete against market leaders in your segment.

Satisfactorily defended your strategy to successfully compete against market leaders in your segment.

Thoroughly defended your strategy to successfully compete against market leaders in your segment.

2c. Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).

Weight: 5%

Did not submit or incompletely defended your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).

Partially defended your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).

Satisfactorily defended your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).

Thoroughly defended your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).

3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).

Weight: 20%

Did not submit or incompletely clarified your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).

Partially clarified your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).

Satisfactorily clarified your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).

Thoroughly clarified your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).

4. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.

Weight: 20%

Did not submit or incompletely identified the marketing vehicles you plan to use to build your company’s brand. Did not submit or incompletely justified the key reasons why they will be effective. Did not submit or incompletely provided examples of other non-alcoholic beverage companies that use these tactics effectively.

Partially identified the marketing vehicles you plan to use to build your company’s brand. Partially justified the key reasons why they will be effective. Partially provided examples of other non-alcoholic beverage companies that use these tactics effectively.

Satisfactorily identified the marketing vehicles you plan to use to build your company’s brand. Satisfactorily justified the key reasons why they will be effective. Satisfactorily provided examples of other non-alcoholic beverage companies that use these tactics effectively.

Thoroughly identified the marketing vehicles you plan to use to build your company’s brand. Thoroughly justified the key reasons why they will be effective. Thoroughly provided examples of other non-alcoholic beverage companies that use these tactics effectively.

5. Clarity, writing mechanics, and formatting requirements

Weight: 15%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present

6. Complete the Marketing Budget worksheet for your company.

Weight: 20%

Did not submit or incompletely completed the Marketing Budget worksheet for your company.

Partially completed the Marketing Budget worksheet for your company.

Satisfactorily completed the Marketing Budget worksheet for your company.

Thoroughly completed the Marketing Budget worksheet for your company.

 

 

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Science water use worksheet

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I need the wroksheet completed. please answere everthing inside the assignment document i attach and resave and submitt it to me . do not put  answers in another document.

 

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BUSN300

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In today’s fast-paced academic environment, students often find themselves juggling multiple responsibilities, from attending classes and working part-time jobs to participating in extracurricular activities. The demands of modern education can be overwhelming, leaving students in search of effective solutions to manage their academic workload efficiently. One such solution is the use of Nursingpapertutors.com academic writing website. Nursingpapertutors.com academic writing website employ a cadre of experienced and knowledgeable writers who are well-versed in various academic subjects and writing styles. Nursingpapertutors.com professionals bring a wealth of expertise to the table, enabling them to produce well-researched and well-structured papers that meet the academic standards and expectations of students. Their familiarity with diverse subjects ensures that students can receive assistance across a wide spectrum of disciplines, from mathematics to literature, and from nursing to engineering.

 

 

 

art I

Write a 600-750 word research paper given the topic, purpose, and audience information above. In addressing GDP, consider the following:

  • Trends, forecasts, and statistics
  • How GDP is determined
  • Interpreting GDP

Part II

Prepare a PowerPoint presentation, consisting of at least 15 slides, to supplement your research paper and be presented to the Chamber of Commerce of an area of your choice. As with any effective presentation, the PowerPoint should be in color, have at least one chart, and clip art on other slides.

PowerPoint – Presentation Guidelines

The following guidelines for your PowerPoint presentation will be used to grade your work as well:

  • Limit the number of words on slides. Slides are designed to supplement your presentation—not to be your presentation (in this assignment, it is to supplement your research paper).
    • Avoid paragraphs
    • Use bullet points
    • Use succinct phrases instead of sentences
  • Limit each slide to 6 bullet points
  • Simple fonts
    • Fonts “with feet” are easier to read (in a paragraph)
    • Fonts “without feet” make nice titles
  • Choose color combinations that make your presentation easy to read.
  • Limit graphics to 1-3 per page. Too many graphics can be distracting.
  • Bells and whistles tend to be distracting for the viewer. Make sure that special effects have a purpose. Proofread and spell check. 

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Unit Materials

Unit 2 Course Materials

 

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describe the fubctional difference between a motor and a connector neurone.

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describe the fubctional difference between a motor and a connector neurone.

 

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annotated bibliography

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MLA FORMAT

 

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Introduction to Computer Systems

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PART I: Short Response Questions

 

 

 

Directions: Please provide detailed and elaborate responses to the following questions. Your responses should include examples from the reading assignments, if possible. Your answer to each question should be at least 100 words in length and utilize APA guidelines.

 

 

 

1.      Discuss where a computer stores its basic hardware settings, why it does so, and what some of those settings are.

 

 

 

2.      Compare storage devices using four criteria: versatility, durability, speed, and capacity.

 

 

 

3.      Please explain the differences between RAM and ROM.  Where are RAM chips usually configured?  Why are RAM chips considered to be volatile?

 

 

 

4.      Define storage mediums and storage devices.  How are these different from one another?  Provide at least three examples of both and elaborate on the purpose of each.

 

 

 

5.      Have you ever experienced the blue screen of death (BSoD)?  If so, please describe what happened and how you were able to fix the issue that caused the BSoD.  If you have not yet experienced the BSoD, please explain in detail what this term means and provide suggestions about how to solve the problem.

 

PART III: Essay

 

 

 

Directions: In a paper of at least 2 to 3 pages in length, please respond to the following questions.  Please be sure to utilize APA guidelines.

 

 

 

1.      What factors affect storage speed?

 

 

 

2.      What features should you look for in a printer?  Describe at least four in detail.

 

 

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Calculating Inventory – for Accountguru only

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This assignment is for Accountguru only – please no one else respond.

 

Accountguru – please follow all instructions to the letter and let me know if you have questions.  I sent the full assignment to you via private email earlier.

 

Thanks

 

 

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Ethics paper

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Identify a global organization with a multinational presence. 

Identify and research a cultural issue that affects this organization’s interactions outside the United States. 

Define the issue and provide an overview of how became an issue in the organization. 

Prepare an analysis of the ethical and social responsibility issues your organization must deal with as a result of being global. 

Write a 1,050- to 1,400-word paper summarizing the results of the analysis. Include the following: 

  • Identify ethical perspectives in the global organization.
  • Compare these perspectives across cultures involved in the organization.
  • Describe a viable solution for this issue that could be acceptable by all stakeholders. 

Format your paper consistent with APA guidelines.

 

 

One of the significant challenges students face is time management. The demands of coursework, assignments, and exams can create immense pressure, leading to stress and a potential drop in academic performance. Nursingpapertutors.com academic writing website can be a valuable resource for students seeking to balance their responsibilities effectively. By outsourcing some of their academic tasks, students can free up time to focus on studying, participating in meaningful extracurricular activities, or even addressing personal obligations. This improved time management can alleviate the stress associated with academic overload. The ultimate goal of education is to enhance one’s knowledge and skills. Nursingpapertutors.com academic writing websites can play a vital role in achieving this goal by providing students with well-crafted papers that serve as models for their own work. These papers can offer valuable insights into effective research, organization, and writing, thereby empowering students to improve their academic performance over time.

 
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need help in my homework

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Research Project about AUGUST WILSON in PowerPoint form

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In today’s fast-paced academic environment, students often find themselves juggling multiple responsibilities, from attending classes and working part-time jobs to participating in extracurricular activities. The demands of modern education can be overwhelming, leaving students in search of effective solutions to manage their academic workload efficiently. One such solution is the use of Nursingpapertutors.com academic writing website. Nursingpapertutors.com academic writing website employ a cadre of experienced and knowledgeable writers who are well-versed in various academic subjects and writing styles. Nursingpapertutors.com professionals bring a wealth of expertise to the table, enabling them to produce well-researched and well-structured papers that meet the academic standards and expectations of students. Their familiarity with diverse subjects ensures that students can receive assistance across a wide spectrum of disciplines, from mathematics to literature, and from nursing to engineering.

 

                                                   RESEARCH PROJECT ABOUT AUGUST WILSON

  • There is no minimum amount for the number of slides. Just do what is described in the assignment.

This is what the project should contain, in power point form:

  • Pictures of the artist and examples of their work
  • Brief biography. (bullet point of the 10 key events)
  • Three points on their chief concerns regarding ethnic or minority issues.
  • Examples from plays that illustrate these concerns
  • Three quotes from interviews you find relevant
  • Three conventions of their work that are unique
  • Find a recent production of one of their works in a major city that got reviewed and find three relevant quotes on their work.
  • Have to do a short write up on the other projects
    • Three bullet points of interest

 

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NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.