busn318 essay 3

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Read the following situation then answer the questions as part of well written essay (250-500 words). Include sources and citations where appropriate and a reference list at the end of your essay.  Adhere to all APA 6th ed. rules.

David Bernstein needs help financing his Lodi, New Jersey–based Access Direct, Inc., a six-year-old $3.5 million company. “We’re ready to get to the next level,” says Bernstein, “ but we’re not sure which way to go.” Access Direct spruces up and then sells used computer equipment for corporations. It is looking for up to $2 million in order to expand. “Venture capitalists, individual investors, or banks,” says Bernstein, who owns the company with four partners, “we’ve thought about them all.”

  • What is your impression of Bernstein’s perspective on raising capital to “get to the next level”?
  • What advice would you offer Bernstein as to both appropriate and inappropriate sources of financing in his situation?

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