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After carefully reading the case study,Smart Cookie (attached to this homework), answer the following questions in a 5-7 page paper with support from a minimum of two external sources in APA format. Must be Times New Roman 12 point font double spaced.  Must use proper American Grammer at a 13 grade level (Freshman College). Must pass plagerism score with no higher then 15%.

                              

  1. Apply SWOT,
  2. Porter’s Five Forces, or the
  3. BCG Matrix to analyze Kraft’s strategic plan to expand into international markets.
  4. How would you determine which markets to target short versus long term?
  5. Connect your Oreo conclusions to how you would develop a strategy for a new product
  6. How would your company apply the strategic planning model and measure your success in implementing your product strategy?

 

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