Antecedents-of-Target-Marketing-Unit-6-Assignment-help
http://www.cengage.com/marketing/book_content/9781133190110_lamb/videos/ch08.html Assignment 6: Antecedents of Target Marketing As stated in Lamb et al. (2014), to segment a market successfully, a marketer must consider certain criteria. A market segment must be: 1) substantial (have enough potential customers to be viable), 2) identifiable and measurable, 3) composed of members accessible to marketing efforts, and 4) responsive to […]
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