art project 5

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Southwestern
College
Art 104
Art Department
S. Wascher
Spring
2014
Creative Art Project C
Two
Subvertisement
s
th
To be subversive might be to undermine, upset, disrupt or sabotage something established or existing.
Assignment:
1.
Select
several
w
ell
–
known
advertisements
, or posters, album cover, etc.
and then de
sign two separate, yet challenging and interesting
subversive message
s which reflect
your ideas or meaning on a
particular issue. Your subvertisements
can be
completed
in a collage
form using pieces of color paper, images or text from magazines or the Int
ernet
.
This assignment will further your understanding of
the visual elements and principles of design which become inherent in works of art.
2.
You may also use Photoshop or Illustrator, yet this is not a cut & paste of original items. You must modify t
he original image.
3.
A
viewer should
be able recognize your selected imagery, yet be able to see your new, original and unique
message
s
.
4.
Each finished image should be at least 8”W X 10”L and should cover the entire surface.
5.
You will also include a
wr
itten analysis
with your subvertis
e
ments, which should include the following:
•
Briefly describe your process in creating your subvertisements. How did you decide on an idea and how did
you go about putting things together.
•
Explain your subversive
idea/me
ssage of
both
your image
s
.
•
Describe why your design
s make
great visual image
s
, such as which visual elements and/or principles of design
were utilized in your composition.
•
Were your subvertisements successful or why were they not?
•
Also, include with
the
written analysis the original work which influenced your design
.
For the written paper
–
Font size should not be larger than Times New Roman 12, if you are using a different font style.
Margins are standard
–
1” top, bottom & sides. Don’t ai
m to make larger margins and less text. Better to have smaller
margins and more text. Paper should be approximately 2
–
3 pages.
Grading Criteria
–
30 points maximum
Two subvertisements and separate written paper will be
graded on the following cr
iteria:
•
Designing
two challenging and
interesting message
s
/idea
s for
subvertis
e
ment
s
from
original
print media
.
(10
pts)
•
The technical execution and clarity of your
subvertisements. (8
pts)
•
A written analysis which include
s the above referenced items. (6
pts
)
•
Include copies of the originally selected print media. (3pts)
•
Following directions
.
(
3
pts)

 

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